Inbound Marketing Methodology and Process

While inbound marketing is an essential marketing strategy for many companies today, the term (and general marketing philosophy) didn’t actually appear until 2005. That was when HubSpot founder Brian Halligan, along with his partner, Dharmesh Shah, and advisor, David Meerman Scott, decided to found HubSpot and focus their efforts on a new, digitally driven marketing … Read more

Inbound Marketing and Content Marketing: What’s the Difference?

confused woman

Content marketing is a marketing strategy in which a company specifically develops content (i.e. blog posts, social media posts, white papers, newsletters, eBooks, etc.) that people will find valuable and want to consume. Joe Pulizzi, founder of the Content Marketing Institute, sums up content marketing: “Content marketing is a strategic marketing approach focused on creating … Read more

What Does Quality Content Mean?

quality content writing

As marketers, we throw around the term “quality content” a lot, but what does that actually mean? Is “quality content” content with a college degree? Is it only the material written by professional writers? Is all quality content 4,000 words long and full of industry jargon? Luckily, the answer might be simpler than you’d imagine. … Read more

What Is Inbound Marketing?

inbound marketing

If you’re well-versed in today’s marketing landscape, there’s no doubt that you’ve heard the term inbound marketing. However, if you’re a marketer who tends to rely on more traditional marketing techniques – like display advertising or paid search ads – or you haven’t delved into the thrilling and complex world of digital marketing yet, you … Read more

What Happened? The 2017 Content Marketing Year In Review

new years party decorations

Terry Pratchett’s book “Interesting Times” draws its name from a Chinese curse that goes, “May you live in interesting times.” Whatever else one could say about 2017, it certainly falls on the interesting side of things. As the year comes to a close and organizations start putting together their strategies for 2018, it’s time to … Read more

How to Write an SEO-friendly Blog Post: 7 Simple Tactics

When you’re writing a blog post for a client, you have to think beyond the act of writing the content. Content marketing often intersects with search engine optimization (SEO). Therefore, it’s a necessity to ensure the content you write for blog posts is SEO-friendly. That’s because SEO-friendly content helps improve user experience and increases search engine rankings … Read more

Q&A about Writing with Ann Handley of MarketingProfs

Ann Handley MarketingProfs

We recently had a chance to connect with Ann Handley, Chief Content Officer of MarketingProfs and best-selling author of Everybody Writes. Ann is a frequent speaker at content marketing events around the world and an inspiration to those of us who practice content marketing every day. In this Q&A, we learn about her new book and how important it is to write a couple of paragraphs each morning.

Read moreQ&A about Writing with Ann Handley of MarketingProfs