How to Write a Script for a Promotional Video

Published by Kevin O'Connor on Friday, February 26, 2021 in Content.

If you are considering creating a promotional video for your business, you're in splendid company. Over 50% of marketing experts assert that video content has the best ROI. What's more, companies who use videos grow their revenue 49% faster than those who don't.  As such, creating an effective promotional video can be an amazing way to drive business. However, this is only true if you create a promotional video that is of high quality.

To create a great video, you need to make sure that all aspects of the video are of premium quality. This includes creating premium visuals, amazing audio, and — of course — an awesome script. If you need tips on writing an amazing script for a promotional video, keep reading.

Benefits of Writing a Promotional Video

In addition to the aforementioned perks, promotional videos offer the following benefits:

• Boost sales: Promotional videos help companies boost sales. Experts assert that 64% of consumers make a purchase after viewing a branded video.
• Boost brand awareness: Since these videos include details about your brand and business, creating a promotional video can help you boost brand awareness.
• Boost engagement: Posting videos on social media is a great way to boost your engagement rates almost instantly.
• Show your brand personality: Is your brand serious? Sarcastic? Hilarious? Either way, creating a promotional video can allow you to bring your brand personality to life.

Tips for Writing a Script for a Promotional Video

If you are interested in writing a script for a promotional video, complete the following steps:

Step 1: State Your Goals

Before you can write a high-quality script, you need to state your goals for the video. Who is your target audience? What emotion do you want them to feel? Who is the narrator? How will the contents of your video enhance their lives? What do you want your viewers to do after watching the video?

By answering questions such as these, you will be able to set a solid goal for your promotional video. For instance, many promotional videos use fear as a motivator. So, for instance, if you sell face masks, you may want to create a video that demonstrates the dangers of not wearing face masks in certain environments and end the video by offering the viewer an exclusive discount on your face masks.

Step 2: Create Your Storyline

Now that you know what your goals for the video are, you need to create a storyline that allows you to achieve them. This is the part where you decide how you will accomplish your goals in video form. Using the example above, you may opt to make a video that shows an elderly person getting sick because her relatives refused to wear masks.

Step 3: Write The Story

Based on your storyline, you need to create your story. To do so, you need to take the time to add a setting, select the characters, focus on the message, decide how you will invoke the reaction intended, provide more context, and determine how you will end it with a call to action that will benefit your business.

Sticking with the same example, you may decide to set the video in a nursing home, add in family members of all ages, and have the grandmother catch a virus after kissing her own grandchild. No matter what you want your storyline to be, you should make sure that it's relatable and something that also makes your viewers feel compelled to act once they finish watching it.

Step 4: Focus on The Closing

All good promotional videos end with a message that stays with the viewer. Decide exactly what that message is and make it as impactful as possible. Continuing with the same example, the message could be that part of loving someone is keeping them safe and that purchasing masks in bulk is one of the best ways to protect your elderly family members from catching colds, viruses, etc.

Step 5: Take on The Viewer's Perspective

To ensure your video is optimally effective, you must take the time to consider it from the perspective of your target audience. Many companies fail to do this and miss the mark, making a video that gets ignored or, worse, results in bad press.

Using the above example, one way this could backfire is if people feel the business is making light of the situation or are playing with people's emotions rather than trying to truly help. Therefore, you may need to alter the dialog, appearance of the family members, the wording of the CTA, or anything else that you feel might send a message that undermines your goal.

Step 6: Read It Aloud

Especially for videos that have dialog, reading your script aloud can help you uncover issues with tone, verbiage, etc. If something doesn't sound right when you are reading it out loud, this is a sure sign that it needs to rewriting or editing to make it work seamlessly within the scene.

Step 7: Get Feedback

Based on your target demographic, you should find a small collection of people to listen to your script and give you feedback. Since these are the types of people to whom you are marketing your goods or services, take the time to seriously consider their feedback, and make changes as needed.

Get Help Writing a Promotional Video Script

No matter how well you follow instructions, if you are not a skilled writer, your results may be mediocre at best. Hiring a professional writer is one of the best ways to get your script written quickly and easily. Fortunately, Scripted offers a wide variety of seasoned script writers, each of which is skilled at creating personalized promotional scripts for clients all over the world. Contact Scripted today to find the perfect writer to bring your script to life.