So you've probably heard that "content is king." Neil Patel, Gary Vee, the millennials at the office and on the internet, and everyone in between have been singing the praises of the almighty content for years. And for good reason....
Kevin O'Connor
Anyone who has tried guest blogging already knows that it can be a challenge. It's not only hard to find good topics to write about, it can also be a headache to get your finished piece published in the right places. What's more, it can be extremely disheartening to spend ...
Finding the perfect freelancer is often easier said than done -- unless, of course, you invest in the right platform for your content marketing needs. Here we review Upwork as an option for hiring freelance writers.
A content tune-up takes an existing blog post or web page that isn't performing up to expectations and gives it a much needed update to improve readability and increase visibility on the search engines. We performed a content tune-up recently for Scripted customer GetCuros.com and they agreed to let us ...
In recent years, content marketing has been all the craze -- and for good reason. By offering consumers authentic, transparent content, brands are able to better connect with their audience, without seeming overly salesy. Considering content marketing generates more than three times as many leads as traditional outbound marketing, and ...
Here at Scripted we bring together business owners and individuals in need of quality content with professional freelance writers. Unfortunately, many people have little or no experience hiring freelance writers . So we asked our writers to tell us what they think is the most important factor for a successful ...
As content marketers , writing unique and compelling content that brings our readers genuine value is the greatest challenge we face. And that challenge is made more difficult if we have to start from scratch with every blog post. The dreaded blank page and its dastardly friend the blinking cursor. ...
When Gary Vaynerchuk talks, people listen - in fact, at least half the planet with access to the internet listens. In more than one recent keynote, Gary Vaynerchuk has called influencer marketing one of the two most important forms of persuasion in all of digital marketing, Facebook ads being the ...
Before you can put out compelling content, you have to streamline your content marketing strategy and establish your brand's voice. It's important to establish your voice because your content marketing strategy overlaps your voice with your vision and goals. It also helps them to identify your brand across various channels. ...
Who do you trust anymore? Who do you believe? You might be surprised to learn that trust is alive and well, and is still given out a little too cheaply. The most recent numbers cited in Inc. Magazine show that 91 percent of people seek out online reviews, and 84 ...
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