Based on our latest e-book, we discussed everything you need to know about structuring a content team that’s right for your business in a live webinar. Here’s the recap.
Content marketing can’t be done without a strong team behind it. This is because successful content marketing requires a well-structured team that suits your company in order for it to achieve key business goals. Recently, we published an e-book, “The Ultimate Guide to Building a Content Marketing Team,” where we discussed how to structure a content team, why it’s important, how to align it with business goals and more. On April 1, we hosted a live webinar to talk more about how to build a content team in addition to how we do it here at Scripted.
Specifically, we covered:
• Why you should build a content team
• What is a content team
• How to structure a content team
• How we do it at Scripted
• And how to pitch a team to your boss!
You can watch the full recap of the presentation here:
And check out on SlideShare below:
Did you attend the webinar? What did you think? Let us know your thoughts in the comments section below.