HI I’M RYAN. I’m the Director of SEO at Demand Results and I’m in charge of boosting search engine visibility and leads for our clients through hands-on on-site and off-site optimization. Additionally, I manage a PPC and content manager. Content was the tool we found to be most effective for inbound marketing, so it was our top priority.
Bandwidth and resources were our biggest challenges in content creation. Even if we had some writing muscle in-agency, sometimes the client’s niche would make it difficult for us to continually write on some of the more specific topics on a regular basis.
We were very interested in finding a solution that could satisfy our criteria of quality, at the pace we thought would be most beneficial to a particular client — and, of course, create content they would enthusiastically get behind as well.
A large portion of our time was spent overcoming some of the challenges mentioned above, and not just in creation — managing and re-editing cycles were exhausting to both Jesse (our content manager) and me.
It’s not just about actual content generation, its the time saved having someone on Scripted’s end managing the authors – that saved a lot of headache. One of the things that made me gravitate towards Scripted is that we could communicate edits or topics, and wouldn’t have to run through the pain of back-and-forth cycles that my content manager and I would have to go through to have it done quickly enough and meet everyone’s standards.
Scripted’s management service helped to ensure that the content we ordered was vetted, well-written and ready to send off to our client. It required minimal management time for me which gave me additional time to handle my other responsibilities for my various clients. Tasia [Potasinski], my point of contact, was helpful, communicative and easy to work with.