Skip to main content
Find Writers Products Industries Plans Become a Writer 1 (866) 501-3116 Sign In Get Started

Products

Blog Posts Press Releases Web Pages Product Descriptions Newsletters
Transcriptions Social Media Posts Video Scripts Custom Projects Content Tune-Ups
Ad Copy Ebooks Editing Q&A Content Whitepapers
Facebook Post Instagram Post

Industries

Agriculture Art & Design Automotive Building Materials Cannabis Career Construction Counseling Customer Service Dental Education Energy & Environment Engineering
Fashion & Beauty Family Practice Food & Beverage Gaming Health & Wellness Healthcare Higher Education Home & Garden Human Resources Injury Law Interior Design IT & Security
Insurance Legal Manufacturing Media & Entertainment Medical Law Nutrition Parenting Payments Personal Finance Real Estate Relationships
Retail & Ecommerce Religion & Spirituality Restaurant and Bar SaaS Sales Senior Services Software Sports & Fitness Technology Transportation & Logistics Travel
x Close Menu Find Writers Products
Blog Posts Press Releases Web Pages
Product Descriptions Newsletters Transcriptions
Social Media Posts Video Scripts Custom Projects
Content Tune-Ups Ad Copy Ebooks
Editing Q&A Content Whitepapers
Facebook Posts Instagram Posts
Industries
Agriculture Art & Design Automotive Building Materials Dental Gaming Fashion & Beauty Family Practice Cannabis Career Construction Counseling Customer Service Injury Law Interior Design IT & Security Retail & Ecommerce Education Energy & Environment Food & Beverage Personal Finance Healthcare Health & Wellness Higher Education Home & Garden Human Resources Transportation & Logistics Insurance Legal Manufacturing Media & Entertainment Medical Law Nutrition Parenting Payments Real Estate Religion & Spirituality Restaurant and Bar SaaS Sales Senior Services Software Sports & Fitness Technology Travel Relationships Engineering
Plans Become a Writer Login Get Started 1 (866) 501-3116
  1. Blog Home
  2. Content Marketing
  3. Nicole Karlis
  4. 3 Admirable Traits of The Trendsetters in Content Marketing

3 Admirable Traits of The Trendsetters in Content Marketing

3 Admirable Traits of The Trendsetters in Content Marketing
Core characteristics every content marketer should manifest.

There's no denying the importance of great content when it comes to marketing. Nobody knows this better than companies that are tasked with the responsibility of creating large bulks of content to keep their businesses moving forward. This includes thousands of product descriptions, advertising copy, blog articles and social media posts. Since these companies have a lot of experience handling massive batches of content, their organizational and content management skills are impressive. Whether you're just getting started in content marketing -- or you've been with it for awhile now -- there are three key traits from companies with growing strategies we should all be striving to follow.

See also: Why eCommerce Companies Need to Tell Stories in Their Product Descriptions

1. Ambition



Perhaps the biggest challenge that content marketers face is producing content that engages and excites their core audience. This means creating content that is of value to the end user and is also different than what the competition is doing. Clothing retailer Gilt has launched a lifestyle news site called Gilt MANual, a site aimed to engage young, fashion-minded men with articles ranging from fashion, to cooking and even investment strategies. This is a bold attempt to reach a male-dominated audience, nothing short of ambitious and different than the easy route of catering to their fashion-savvy female audience.

See also: 5 Ways to Turn Your Audience into Content

Lesson: Don't be afraid to change direction in your content strategy and nurture a new audience. If you're going to do this, wow your new audience with awesome and innovative content. Take a page from Gilt's book and go big or go home.

2. Honesty



ECommerce marketers know well-composed and designed photos are essential to selling their products. Customers not only need to see the products they buy, but they need to see them in enough detail and in the right context. Otherwise they won't be comfortable buying something they can't touch. Artwork print store Art.com not only provides high-quality, detailed images of artwork, but provides a simulated view of a living room with your desired print and its size. This allows customers to see how large each art print is in relation to a room, providing them with an honest perspective.

Lesson: Be honest and transparent about what your business has to offer in your content assets. You don't want your customer to be disappointed after a purchase.

3. Devotion



Creating a surplus of high-quality content is another important component of a marketing strategy. This can be a challenge because creating really good content takes time and resources. To ensure that companies have enough content, marketers have to make content creation a priority and hire smart marketers who are good at creating and managing it. One trend many marketers at big organizations are displaying is bringing in-house and freelance writing teams together to achieve content creation goals. Forty-seven percent of B2C marketers have both in-house and freelance writing teams, according to the CMI 2014 B2C Benchmark Report. For B2B companies, 56 percent leverage both internal and external freelance help, according to a separate report by CMI.

Lesson: Don't let restrained resources keep your company from reaching ambitious content goals and upholding quality standards. Where there's a will, there's a way.

Ambition, honesty and devotion -- always keep these three key traits in mind when you're working on your content marketing strategy.

Are we missing something? What do you think makes a good content marketer? Share your thoughts below.

To Read More About Planning Content Click Below:



Personalizing your Marketing Content: The Why and How
How to Create a Content Strategy with Google Trends, Discussions, and Suggestions
What 'The New York Times' Can Teach You About Quality Content


Published by Nicole Karlis on Monday, July 14, 2014 in Content Marketing.

Sign Up For Your 30 Day Free Trial Today!

You agree to Scripted’s Terms of Use and Privacy Policy.
Already have an account? Login
©2011-2022
Our Company
About Us Privacy Terms of Use GDPR Trust
For Members
Enterprise Agencies Publishers Customer FAQs Newsletter Customer Sign In
For Writers
Writer Services Agreement Writer FAQs Writer Sign In
Additional Resources
The Scripted Blog Industries Podcast Technology Affiliates Competitors
Social Buttons