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/Content Marketing

Transcript Teardown of the First 2016 Presidential Debate

Boris Vassilev

Like 80.6 million of the rest of you, we watched the presidential debate on Monday, but our perspective was a little different. We’re here to offer our presidential debate analysis. Scripted is built to connect businesses with great writers, so we care deeply about language. During the debate there was some back and forth about […]

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/Content Marketing

6 Tips for Writing Great Digital Copy (from a Designer)

David RobinsonDavid Robinson

I recently wrote a blog post for creative collaboration service, Hightail on why I think design should lead the way when it comes to kicking off digital projects like websites or landing pages. Meanwhile over here at Scripted, Adam Griffith was arguing the exact opposite point (he’s got a lotta nerve). Taking extreme sides when […]

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/Business Strategy

How to Repurpose Long-Form Content: White Paper

JD Peterson

In today’s world, business is no longer about following prescribed rules or moseying through traditional techniques. Nowadays, innovation is king. Business owners are looking to reinvent everything, and that includes getting more value out of a white paper with long form content. Repurposing White Papers as Multi-use Selling Tools Writing a white paper can be […]

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/Content Marketing

What the Data Says about Marketing to College Students

Adam GrifitthAdam Grifitth

College students may be known for being broke, especially right as they head back to school and have to spend their money on textbooks and ramen. But this doesn’t mean you should ignore them when it comes to your content marketing efforts. In fact, most current college students are millennials, who happen to be a […]

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/Content Marketing

Design vs. Copy: The Great Debate

Adam GrifitthAdam Grifitth

  Who should lead the creation of great web pages and awesome content – copywriters or designers? It’s a debate that rages constantly amongst those responsible for making great online experiences. We partnered with our friends at Hightail for a good-spirited debate on the subject. Here’s why we think good copy is the foundation of […]

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/Content Marketing

Content Analytics: The Formula for Creating a Successful Blog

Ryan BuckleyRyan Buckley

3 Case Studies on How to Diagnose the Health of Your Blog Note: This post was originally posted on growthmarketingconference.com.  The most common questions we’re asked at Scripted.com are, “What’s the ROI on a blog post?” or “How do I know if I’m doing this content marketing thing right?” Until recently, we didn’t have insight into […]

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