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/Content Marketing

It’s Time to Give Up on QR Codes

Ryan BuckleyRyan Buckley

Although QR codes came on the scene in 1994 (as a special type of barcode designed for use by the Japanese auto industry), over the last few years marketers have jumped at the chance to exploit this seemingly exciting way to entice consumers into engaging with brands.

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/Content Marketing

How Technology Is Changing the Future of Copywriting

Ryan BuckleyRyan Buckley

Copywriting has undergone many significant changes since the marketing industry first started gathering steam back in the 1950s. Back then, TV, print and radio advertising budgets were just beginning to skyrocket and they continued to prevail throughout the rest of the 20th century. In the early 2000s, some of that money started shifting toward digital […]

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/Content Marketing

Account-Based Marketing, Meet Content Marketing

Ryan BuckleyRyan Buckley

If you’re hanging out at the water cooler, don’t be surprised to hear “account-based marketing” being bandied about. This term has become the hot buzzword among B2B marketers. What Exactly Is Account-Based Marketing? Account-based marketing (ABM) is not a newly discovered way of marketing. It’s been around for decades, but its popularity is recently exploding […]

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/Content Marketing

How The Internet Has Impacted Copy Editing Technology

Ryan BuckleyRyan Buckley

Technological evolution has led to some of the greatest innovations throughout history, and over the past few decades, this evolution seems to have accelerated. It has literally touched every aspect of life, and while students, marketers and business owners might not realize it, technology has even had a profound effect on copy editing. Only after […]

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/Content Marketing

Here are the 6 Types of Copy Editing

Ryan BuckleyRyan Buckley

Though the term “copy editing” is often used broadly to refer to reviewing written content, there are many types of editing. Each has its own place in the content development process. Familiarize yourself with each form to best understand what you can handle yourself and when you might benefit from partnering with a professional editing […]

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/Content Marketing

Is Copy Editing as Varied as Writing? Yes, More So

Ryan BuckleyRyan Buckley

Content quality is impacted as much by copy editing as it is by authorship. Professional writers might say content marketing falls within a specific genre in the nonfiction realm, creative nonfiction. Unlike the writers of most other nonfiction genres, digital marketing content writers must present facts, provide information, supply data and statistics… …and entertain! Editing […]

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/Content Marketing

Incorporating AI into Your 2017 Marketing Practices

Ryan BuckleyRyan Buckley

How will AI influence marketing in the coming decade? Artificial intelligence has continued its steady march towards mainstream acceptance during 2016, and prognostications from experts in the field say that AI is going to double-time its step in 2017. AI, VR and chatbots are becoming increasingly popular. Public concerns about data collection by smart devices […]

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