SEO content writing has become crucial to business success. If your landing pages, blog posts, and social media updates don't follow SEO strategies that work well, then your content won't show up on the first page of search engine results. Why does that matter so much? Because 75% of people will never scroll beyond that first page. If your content isn't there, very few people will ever see it.
SEO copywriting can make locating your pages and posts easier for search engines. Ideally, a higher ranking will lead to higher conversion rates that make increase your revenues. Before that can happen, you need to find an SEO content writer that understands the foundations of strong SEO and enjoys keeping up with new trends.
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The Most Important Parts of SEO Content Writing
A lot of thought, research, and creativity go into making an effective strategy for search engine optimization. Search Engine Journal recommends multiple ways writers can create the best SEO content, like:
Using targeted keywords that will attract the right audience
Focusing on readability so everyone who visits the content understands what it says
Creating long-form blog posts that take a deep dive into topics that interest readers
Adding featured snippets that will tell people what to expect when they visit your pages
Giving readers facts and linking to sources that improve the content's authority
Hiring a writer that is familiar with the best practices of search engine optimization is an important first step in ensuring these things are taken care of. Still, it’s also important to develop a long-term strategy for your business that goes beyond just the next project. High-end content writing platforms can help you with this by offering strategy and ideation services.
Writing for Search Engine Crawlers
Content developers that write with SEO in mind know that they need to plan to include keywords in every piece of content. They also know they need to avoid keyword stuffing using an appropriate keyword density.
Content writers can also improve SEO by adding meta descriptions and title tags that help search engine crawlers identify keywords.
Writing for SEO can involve a lot of keyword research. Several free tools allow independent writers to choose keywords attracting search engine crawlers. The best results, though, come from subscription SEO services like Clearscope.
Since Clearscope and similar services have high membership fees, so you won't find many freelance writers using them. Scripted solves that issue with its Enterprise Membership. Scripted clients that become Cruise Control members get access to account managers who handle analytics and track your content's performance. That way, writers don't have to pay out of their own pockets for keyword lists that make your content more appealing to search engines.
Writing for a Target Audience
SEO content writing has to balance the needs of search engine crawlers and human readers. Every type of content must offer something that people can use. Depending on your needs, that may include:
Instructions for how to use your products
Calls to action that encourage readers to sign up for your services
Content marketing that compares your products with those of competitors
Social media posts that tell customers about an upcoming sale
Blog posts that entertain readers while useful information
If your target audience doesn't like the content you publish, it doesn't matter how well your SEO strategy works. It won't take long before people learn to avoid your website and social media profiles.
The Best SEO Content Writing Services
Since you need spectacular SEO and content services for your business to thrive, rely on one of these 10 platforms that specialize in connecting companies with expert writers.
Scripted has a platform that makes it extremely simple for you to find SEO content writers with proven records of success. The company vets all writers before letting them create profiles. Over the years, though, it has accumulated a large pack of talented content developers with SEO experience. A search feature will help you narrow your options to writers that excel in your industry.
If you don't want to get too involved with keyword research and KPI tracking, you can sign up for a Cruise Control account that gives you a dedicated account manager. The option lets you outsource your content, marketing, and SEO strategies to professionals. You get terrific results without hiring an on-site team.
Build relationships with your favorite writers to make your content even more successful over time
Allows you to scale beyond article writing services with web content, white papers, press releases, product descriptions, copywriting services, and more
Managed accounts come at a high cost - but you get what you pay for
If your content credits expire, you might lose them
Verblio's SEO content writing services focus on the needs of agencies and enterprise clients. If you only want a few pieces of content per month, then you should probably go somewhere else. The platform has over tons of freelance writers with SEO experience, and they can produce content like blog posts, landing pages, and scripts. They do not advertise social media posts or email campaigns.
Writers do not create social media posts or email campaigns
Complicated pricing structure that locks you into content
Additional add-ons can quickly exceed your budget
Contently offers many services that can help you reach your audience and increase conversions. When you join the platform, you get to access a dashboard that lets you track the progress of your campaigns and individual pieces of content. The platform also provides SEO keywords with insights, including search volume and cost-per-click (CPC).
As of March 2023, Contently has a network with over 160,000 freelancers working in areas like SEO content writing, original research, infographic designs, and print magazines.
Platform makes it easy to schedule and track projects
Strong customer support and a modern user interface
Easy options for your whole team to leave feedback
Lacks filters and tools that would make it easier to find new SEO content writers
The convenience of Contently's comprehensive dashboard comes at a high price
They do not publish pricing information anywhere online
CopyPress provides design and promotional services as well as SEO and content creation. If you want infographics as well as optimized blog posts, it might match your needs. CopyPress can even make animated videos and interactive infographics that will hold the attentions of people who visit your website.
CopyPress has some in-house writers and designers, but most of its SEO content comes from freelancers. Unfortunately, many of their best writers leave after a few months because CopyPress struggles to follow its payment schedule . Some writers say that they've fought for months but never got paid for their work.
Flexible SEO, content, and design services
Works with agencies, enterprise clients, and small companies
Extensive network of freelance content writers
Godot's content writing service can produce anything from ebooks to social media posts. Its SEO writing service promises a dedicated account manager, expert SEO writers, and unlimited revisions.
Godot charges very low prices for writing content and they are constantly running promotions to bring costs down even more. While that might sound great at first thought, it makes fair writer compensatoin and consisteny quality very unlikely. In fact, some of the former clients suspect that Godot can charge such low prices because it uses non-fluent English writers.
You can get a fast turnaround on your project, but it might not be up to par. Since engaging content comes down to quality over quantity, you’ll need to carefully evaluate whatever Godot delivers before putting it in front of your website visitors.
Difficult to get high-quality content
May lead to an inconsistent brand voice
Might not adhere to SEO best practices
Fiverr has one of the largest pools of freelance workers on the internet. The platform can connect you with a freelancerwith experience in everything from graphic design to recording music. Within the writing category, it lists at least 32 sub-topics, including blog posts, website content, and social media copy.
Fiverr can help you find plenty of people with experience writing content for SEO. The platform doesn't vet its writers, though, so you need to scrutinize profiles and writing samples before you hire someone. Some of the writers charge just $10 for their work. Others charge $100 or more. This can make it difficult for some companies to assess the service providers and decide who is best qualified for their project.
Huge range of services from freelancers all over the world
Wide variety of content, including blog content, web copy, and proofreading services
SEO experts can be found separately to complement the blog writing services you purchase
You will have to do all the vetting yourself, which can be time-consuming
You will need to provide your own content briefs and guidelines
There are no project managers or anyone to assist you
7) Constant Content
Constant Content promises fast turn-around times for SEO-friendly content. If you want to purchase content immediately, clients can browse the existing library for posts and articles. The library has thousands of articles, so there's a decent chance that you will find something that matches your needs.
The writers at Constant Content feel comfortable tackling diverse projects, including blog posts, landing pages, and social media posts. The platform gives you the option to add images to your content, which might encourage more people to interact with social media posts.
Constant Content has three membership tiers: SMB, Agency, and Enterprise. Whether you need a few pieces of SEO content writing per month for your website or you want thousands of posts for social media profiles, the platform's writers can help.
Constant Content Pros
Works with clients that have unpredictable publishing schedules
Extensive network of creatives with SEO experience
Clients can handpick writers to join their teams
Constant Content Cons
Upwork looks and feels very much like Fiverr. The platform gives you access to thousands of freelancers who specialize in diverse fields from writing to architecture, but instead of browsing services at a fixed price, Upwork mainly works on a bidding model where you post a project and sift through proposals.
If you like any of the freelancers who bid on your job, the platform lets you communicate with them via messaging or video calls. Upwork provides a solid project management dashboard, but there are no managed accounts. However, the fees are lower on Fiverr, and it is the largest marketplace in the country, so it might be easier to find qualified freelancers.
Excellent collaboration features
Offers a secure escrow service and payment protection
Hourly or fixed-price contracts with the option for milestones
You can hire an individual or a marketing agency
Posting a new project for every piece of content can be time-consuming
You will need to fully vet each freelancer before moving forward
Freelancers can bid drastically different rates for the same work
9) Crowd Content
Crowd Content puts a heavy emphasis on producing work quickly, but that can have negative implications on the quality of the content you receive. They have over 2,000 pre-screened writers who are able to support content marketingagencies, enteprises, and over 8,000 clients in other domains.
One thing that does turn many businesses off to Crowd Content is how they frame their rates. When ordering content, you are given the option of content ranging from one to four stars, but one-star content should never be acceptable. There is over a 10 cent per word price difference between the one-star and four-star content.
It is unknown what quality standards Crowd Content uses to distinguish between one-star and four-star content, but you should be weary of any platform that advertises low-quality content, even at a budget rate.
Crowd Content Pros
Over 2,000 pre-screened writers
Managed services available
Editing services available for an additional fee
Crowd Content Cons
10) Creative Circle
Unlike the other SEO content writing services on this list, Creative Circle wants to help you find a permanent writer rather than hire a freelancer for individual projects. The company offers access to freelancers, but it emphasizes how it can help you find new team members. This is great if you have many writing projects, but not suitable for a business just ramping up its publishing efforts.
In the event that you are trying to scale your blog articles or other content, Creative Circle offers three types of services: Freelance placements, permanent placements, and turnkey teams. With all of these services, they will meet with you to understand what you’re looking for in a content writer and then go out and find talent for you.
Creative Circle Pros
Opportunities to hire freelancers and permanent team members
While they aren’t a content writing company, they can connect you with the specialists you need
A six-step talent evaluation process to weed out inexperienced talent
Creative Circle Cons
You will have to pay Creative Circle to source talent and then negotiate rates with the freelancer for the content itself
There is an emphasis on long-term and full-time hiring, which may not fit your company’s trajectory
Try Scripted’s SEO Content Writing Services
Overwhelmed by your options? Finding the best content writer for the job is a tough choice, and it gets exponentially harder when you need to hire multiple writers across many different projects. Vetting those writers will be hard enough — you certainly don’t want to add an outdated user interface or difficult refund policies to the mix.
At Scripted, we want to connect every client with professional writers who are experts in their industry. More than that, our writers know exactly how to develop SEO-friendly content while matching your brand voice and adhering to the best practices of virtually any content format you need. If you want to take a look for yourself, start your free trial today!