Skip to main content
Footer-logo Logo-white
Products
Platform
Technology
Ai content writing
AI Content Writing
Efficient AI-powered content generation.
Scripted analytics
Scripted Analytics
Analyze content performance easily.
Scripted for teams
Scripted for Teams
Collaborate with in-house and freelancers writers
Products
Blog posts
Blog Posts
High-quality, SEO-friendly posts.
Webpage
Web Pages
Engaging pages to boost traffic.
Webpage
Content Tune Ups
Revitalize your existing content.
Ebook
Ebooks
Drive engagement with detailed ebooks.
Workflow
Keyword research
Keyword Research
Analyze conversion rates.
Content strategy
Content Strategy
Plan your content journey.
Content creation
Content Creation
Manage and oversee content production.
Publishing
Publishing
Simplified, effective content publishing.
Performance
Performance
Track and refine content for better results.
Talent Network
Find writers
Find Writers
Browse our SME content writers.
Hire writers
Hire Blog Writers
Professional writers for your blog.
Hire ebook writers
Hire Ebook Writers
Access top-notch ebook writers.
Become writer
Become a Writer
Join our talent network.
Ready to get started? Sign up for free
Pricing Chat with sales
Solutions
By Business Type
Enterprise
Enterprise
Scalable business solutions.
Agency
Agencies
High-quality content partners.
Smb
SMBs
Empowering SMB growth.
By Industry
SaaS
Streamline your messaging.
ABM
Drive ABM with great content.
E-Commerce
Amplifying your e-commerce presence.
Media Publishers
Enhancing media publishing outcomes.
Resources
Scripted Blog
Read our latest posts.
Glossary
Understanding content marketing terms.
AI Philosophy
Our AI-driven approach explained.
AI Resources
Everything we know about AI.
Ready to get started? Sign up for free
Pricing Chat with sales
Free Tools
Free Tools
Headline generator
Headline Generator
Attention grabbing headlines, in seconds.
Smart content brief
Smart Content Brief
AI-driven SEO content outlines.
Ai content writing
Blog Ideas
Ready to get started? Sign up for free
Pricing Chat with sales
Plans 1 (866) 501-3116 Log in Get Started
Menu button
x Close Menu Products Platform
Technology
Ai content writing
AI Content Writing
Efficient AI-powered content generation.
Scripted analytics
Scripted Analytics
Analyze content performance easily.
Scripted for teams
Scripted for Teams
Collaborate with in-house and freelancers writers
Products
Blog posts
Blog Posts
High-quality, SEO-friendly posts.
Webpage
Web Pages
Engaging pages to boost traffic.
Webpage
Content Tune Ups
Revitalize your existing content.
Ebook
Ebooks
Drive engagement with detailed ebooks.
Workflow
Keyword research
Keyword Research
Analyze conversion rates.
Content strategy
Content Strategy
Plan your content journey.
Content creation
Content Creation
Manage and oversee content production.
Publishing
Publishing
Simplified, effective content publishing.
Performance
Performance
Track and refine content for better results.
Talent Network
Find writers
Find Writers
Browse our SME content writers.
Hire writers
Hire Blog Writers
Professional writers for your blog.
Hire ebook writers
Hire Ebook Writers
Access top-notch ebook writers.
Become writer
Become a Writer
Join our talent network.
Solutions
By Business Type
Enterprise
Enterprise
Scalable business solutions.
Agency
Agencies
High-quality content partners.
Smb
SMBs
Empowering SMB growth.
By Industry
SaaS
Streamline your messaging.
ABM
Drive ABM with great content.
E-Commerce
Amplifying your e-commerce presence.
Media Publishers
Enhancing media publishing outcomes.
Resources
Scripted Blog
Read our latest posts.
Glossary
Understanding content marketing terms.
AI Philosophy
Our AI-driven approach explained.
AI Resources
Everything we know about AI.
Free Tools
Free Tools
Headline generator
Headline Generator
Attention grabbing headlines, in seconds.
Smart content brief
Smart Content Brief
AI-driven SEO content outlines.
Ai content writing
Blog Ideas
Plans
1 (866) 501-3116
Log in Get Started
  1. Blog Home
  2. Content Marketing
  3. JD Peterson
  4. How Your Blog and Social Media Channels Can Work Together

How Your Blog and Social Media Channels Can Work Together

How Your Blog and Social Media Channels Can Work Together

A common problem that arises with potential Scripted clients is they claim that they need a social media strategy. Their competitors are more present in social media and they aren't doing anything. In order to have success with social media, it's often important to maintain an active company blog.

Blogging is Still Core



It can be very difficult for a company to have a social media strategy without having a blog. After all, social media posts are too short form and don't provide enough content to keep visitors engaged. With a blog, you can create a base camp for all of your content that is always connected to the core of your content strategy. It's the perfect place to demonstrate your company's thought leadership while allowing for readers to register for white papers or download ebooks. Then, by utilizing Facebook, Twitter, and LinkedIn you can easily leverage your content by promoting new content.

Don't Be So Self-Serving on Twitter



Once companies have a steady amount of content they assume that they only need to use their social media channels to announce new blog posts, promos, or services. While this is a good strategy, if social media followers only see self-promotion posts they will get bored and not click on your links. A great solution to this is to use a variation of the 4-1-1 strategy where 4 posts are tweets on other original content, 1 post is a re-tweet, and 1 post is self-serving.

Post Content Outside Your Niche on Facebook



With Facebook, the same strategy applies, however it's important to realize that not every post needs to be relevant to your company's niche. Post photos, current events, funny videos, and other intriguing posts that people want to click on and view. This is important because Facebook's algorithm in showing a company's posts to their followers has to do with the CTR of that company's posts. With this in mind, a company does not need to only post serious subject matter or call to action promos. A balance of each will lead to more views of posts that actually need to be seen.

Publish Consistently



Lastly, it's important to publish consistently. Some experts may even say that publishing consistently is more important than volume. By posting a new blog post once a day or even once a week, loyal visitors can depend on viewing new content at the same time. This improves repeat visitors and grows organic traffic and pageviews. With twitter, companies can schedule their tweets to be published at a certain time everyday.

A company's blog is the hub for all content and information while a company's social media channels are the hub for promotional announcements and brand engagement. By balancing self-serving posts with the posting of other relevant and entertaining posts a company's messages will have a higher chance of being seen, read, and clicked on. Furthermore, by publishing content consistently, a brand will gain loyal repeat visitors and increase organic traffic.

Published by JD Peterson on Monday, November 26, 2012 in Content Marketing, Digital Marketing, Social Media, Business Blog, Content Strategy, Social Media, Social Media Strategy.

Sign Up For Your 30 Day Free Trial Today!

You agree to Scripted’s Terms of Use and Privacy Policy.
Already have an account? Login
Footer-logo
©2011-2023
Our Company
About Us Privacy Terms of Use GDPR Trust
For Members
Enterprise Agencies Publishers Customer FAQs Customer Sign In
For Writers
Writer Services Agreement Writer FAQs Writer Sign In
Additional Resources
The Scripted Blog Industries Technology Competitors AI Content Writing
Social Buttons