On January 11, 2018, Facebook CEO Mark Zuckerberg made an announcement set to rock how publishers utilize Facebook's News Feed feature. While the changes are planned to take effect over the next year, they stand to make some serious changes for publishers. Publishers have a legitimate reason to be more ...
Your content marketing strategy's success for 2018 depends on the types of content you create and how you reach your audience. As long as you pay attention to emerging trends, you should find success in reaching your goals over the course of the year. Start by giving attention to these ...
With all the focus that social media has received in the last few years, most businesses know they need to have a social media presence if they are going to compete for consumer attention. Unfortunately, it is not enough to simply set up an account on one of the popular ...
In today's competitive business scenario, companies work relentlessly to build and sustain their brands. Social media platforms help companies reach customers, increase sales, and achieve competitive advantage. In some instances though, lack of understanding and absence of a well-defined strategy have led to social media disasters for some brands. Here ...
Content automation is made even simpler when scalable content meets a social media management system. This is why we created the Scripted app for HootSuite, a tool that effectively closes the loop from content production to distribution and management. HootSuite is a social media management system that allows businesses and ...
A common problem that arises with potential Scripted clients is they claim that they need a social media strategy. Their competitors are more present in social media and they aren't doing anything. In order to have success with social media, it's often important to maintain an active company blog. Blogging ...