Skip to main content
Footer-logo Scripted-horizontal-dark
Solutions Down-arrow-black
Book-closed
Content Intelligence
Custom analytics to map your content vs. industry and competitive trends and ensure your brand’s message meets the market.
Stars-02
Content Strategy
Daily ideas, recommendations and strategies to optimize performance across every marketing channel.
Life-buoy-01
Content Production
Create content at scale for every marketing channel in your brand’s unique voice.
Play-circle
Marketing Execution
Distribute the right content to the right customer no matter what platforms you use.
Industries Down-arrow-black
Agriculture
Art & Design
Automotive
Building Materials
Cannabis
Career
Construction
Counseling
Customer Service
Dental
Education
Energy & Environment
Engineering
Fashion & Beauty
Family Practice
Food & Beverage
Gaming
Health & Wellness
Healthcare
Higher Education
Home & Garden
Human Resources
Injury Law
Interior Design
IT & Security
Insurance
Legal
Manufacturing
Media & Entertainment
Medical Law
Nutrition
Parenting
Payments
Personal Finance
Real Estate
Relationships
Retail & Ecommerce
Religion & Spirituality
Restaurant and Bar
SaaS
Sales
Senior Services
Software
Sports & Fitness
Technology
Transportation & Logistics
Travel
Customers Down-arrow-black
Building-03
Enterprises
On-brand content that performs across all inbound, outbound and PR channels.
Share-07
Agencies
Workflow solutions that support content strategies and cost-effective creation for every client.
Tv-03
Media Publishers
Scalable content production that complements your existing editorial content.
File-06
Content Marketers
Insights, strategies and content to support your SEO, ABM, and social media marketing campaigns.
Volume-max
Brand Marketers
Subject Matter Experts that ensure your brand’s story is told with integrity and performance in mind.
Bar-chart-square-plus
Sales Teams
Everything you need to support 1:1 personalized outbound campaigns and get deals closed, quickly.
Resources Down-arrow-black
Book-open-01
Blog
Scripted has supported Content Marketers with insights for over a decade. Find everything you need here.
Lightbulb-05
Knowledge Base
Further resources on using Scripted and industry best practices as they evolve.
Speaker-02
Case Studies
Learn how Scripted customers have leveraged our platform to drive successful content marketing campaigns.
Briefcase-01
Writing Samples
See Scripted’s Subject Matter Expert writers and editors in action.
Backpack
Free Tools
Tons of AI-powered tools to make your job easier.
Pricing
Sign In GET STARTED
Menu button
x Close Menu Solutions Down-arrow-black
Book-closed
Content Intelligence
Custom analytics to map your content vs. industry and competitive trends and ensure your brand’s message meets the market.
Stars-02
Content Strategy
Daily ideas, recommendations and strategies to optimize performance across every marketing channel.
Life-buoy-01
Content Production
Create content at scale for every marketing channel in your brand’s unique voice.
Play-circle
Marketing Execution
Distribute the right content to the right customer no matter what platforms you use.
Industries Down-arrow-black
Agriculture
Art & Design
Automotive
Building Materials
Cannabis
Career
Construction
Counseling
Customer Service
Dental
Education
Energy & Environment
Engineering
Fashion & Beauty
Family Practice
Food & Beverage
Gaming
Health & Wellness
Healthcare
Higher Education
Home & Garden
Human Resources
Injury Law
Interior Design
IT & Security
Insurance
Legal
Manufacturing
Media & Entertainment
Medical Law
Nutrition
Parenting
Payments
Personal Finance
Real Estate
Relationships
Retail & Ecommerce
Religion & Spirituality
Restaurant and Bar
SaaS
Sales
Senior Services
Software
Sports & Fitness
Technology
Transportation & Logistics
Travel
Customers Down-arrow-black
Building-03
Enterprises
On-brand content that performs across all inbound, outbound and PR channels.
Share-07
Agencies
Workflow solutions that support content strategies and cost-effective creation for every client.
Tv-03
Media Publishers
Scalable content production that complements your existing editorial content.
File-06
Content Marketers
Insights, strategies and content to support your SEO, ABM, and social media marketing campaigns.
Volume-max
Brand Marketers
Subject Matter Experts that ensure your brand’s story is told with integrity and performance in mind.
Bar-chart-square-plus
Sales Teams
Everything you need to support 1:1 personalized outbound campaigns and get deals closed, quickly.
Resources Down-arrow-black
Book-open-01
Blog
Scripted has supported Content Marketers with insights for over a decade. Find everything you need here.
Lightbulb-05
Knowledge Base
Further resources on using Scripted and industry best practices as they evolve.
Speaker-02
Case Studies
Learn how Scripted customers have leveraged our platform to drive successful content marketing campaigns.
Briefcase-01
Writing Samples
See Scripted’s Subject Matter Expert writers and editors in action.
Backpack
Free Tools
Tons of AI-powered tools to make your job easier.
Plans Sign In Get Started
  1. Blog Home
  2. Content Marketing
  3. Nicole Karlis
  4. How To Manage Your Editorial Calendar

How To Manage Your Editorial Calendar

How To Manage Your Editorial Calendar

Having the skills to effectively manage an editorial calendar can set you up for content marketing success.

Managing a blog takes time, planning and organization -- and Scripted knows firsthand this can be a challenge for many marketers. Running the blog is like being in charge of your own publication, and it's important to think of it like that, especially if you want to maximize the potential of your content. It can be very disappointing to readers when they visit a content website that hasn't been updated in days or even weeks. As the content manager at Scripted, I'm in charge of managing our editorial calendar. The simple task of taking time to organize and execute makes all the difference to running a successful content marketing strategy. For content marketers, companies and aspiring bloggers alike -- here are a few helpful tips I've learned along the way to seamlessly manage an editorial calendar.


Find the Right Tool

With so many editorial calendars apps available, it can be overwhelming to sift through and find the best one. The truth is though all you need is a calendar to get you started. A Google or Outlook calendar will suffice if you're not ready to invest in a software. At Scripted, I simply use a spreadsheet to keep our content organized.

Create Themes & Write About Them

What I've found to be extremely helpful -- and what all publications do - is to create monthly and/or quarterly themes. Think of it like a monthly magazine when a publication hits newsstands each month, it's a specific issue: the body issue, the entertainment issue, etc. These themes aren't planned the month before; they're usually planned a year in advance. In fact, many publications have the same themed issues each month, year after year. If you need a little nudge of inspiration on where to find story ideas for your themes, Google trends and discussions are a good place to start.


Follow The General News Cycle, But Add Your Own Twist

The flow of content is typically influenced by current events, holidays and seasons. Use this as an outline on how to properly place themes for your editorial calendar. However, it's important to be original; don't copy what your competitors are doing, but rather let these seasonal-driven templates serve as inspiration. You should know what your audience is most interested in learning more about, so keep that in mind when deciding the best angle to take on a specific trend or holiday. At Scripted, we've created a couple holiday-themed infographics that have done well -- for example "The Dark Side of Content Marketing" and "The Content Cornucopia."


Be Transparent & Share Your Calendar

An editorial calendar isn't a secret document that should only be viewed internally. In fact, you're going to miss out on a lot of advertisements, endorsements and interested guest-bloggers (more content!) if you do that. Google any publication's name and "editorial calendar" and you'll see what they're planning on covering throughout the year.

Decide How Often You Want To Publish & Plan In Advance

When planning your editorial calendar, you should have an established publishing frequency (how often you plan on publishing to your blog). This can change once you get into a routine with your content writing service and/or in-house team of writers. Whatever you decide, stick to it and build trust with your readers by holding yourself accountable. It's also a best practice to have your content written and edited at least one week in advance. This way you won't be scrambling for a blog post everyday.

An editorial calendar is a necessary tool for any marketer who is in charge of a content strategy. Hopefully these learnings help lead you to content success!

Need help managing an editorial calendar? Sign up for Scripted today for a 30 Day Free Trial.


Published by Nicole Karlis on Tuesday, February 10, 2015 in Content Marketing, Editorial Calendar.

Sign Up For Your 30 Day Free Trial Today!

You agree to Scripted’s Terms of Use and Privacy Policy.
Already have an account? Login
Member & Writer Services
Membership Plans Become A Writer Help Center Customer Login Writer Login
Resources
Hire Writers Scripted Blog Glossary Competitors Blog Ideas Products
Legal
Privacy Terms of Use Writer Services Agreement GDPR Trust
Follow Us





Scripted-horizontal-light
©2011-2025
Hubspot chat