You Must Have Passion To Be a Good Content Marketer
Your content stands out from the noise when you’re passionate about your brand and product. Passion and enthusiasm rank highly among the most desirable qualities for job candidates. This is because people who love what they do are more successful — psychological research confirms this. Those who display what’s called “harmonious passion” — a healthy interest (more on this below), as opposed to an unhealthy obsession— tend to perform better at work and feel better overall. Passion is essential in content marketing. In order to make great content, you need to have a genuine interest in your brand, your industry and your product. Here are the most compelling reasons why passion leads to success in life, and, more specifically, our field of content marketing. See also: How to Fall In Love With Your Blog All Over Again
1. Passion Makes You a Better SalesmanWhen new sales agents are learning their trade, they are taught it’s best to sell products they believe in themselves. Long time sales blogger S. Anthony Iannarino explains that those who aren’t genuinely interested in their product or job will subconsciously set themselves up for failure.
…You will pretend to sell. You will make some calls. You’ll make some presentations. You may even make some deals. Not enough to get you on the leader board, but enough to keep you hidden.It could be argued that content marketers are hybrids of writers and salesmen. When you write product copy or send emails to prospective customers, you need to have passion at the center of your motivations. If you don’t, whatever doubts or negative feelings you have will leak through your writing. How? Well, it turns out, people can feel enthusiasm through their monitors. See also: The ROI-Boosting Tactic Every Content Marketer Needs to Implement
2. Enthusiasm Is a Socially Transmittable EmotionThe 19th century English poet Samuel Taylor Coleridge famously coined the phrase, “Nothing is as contagious as enthusiasm.” Since then, his sentiment has been confirmed by psychological studies. In fact, a study from Nicholas A. Christakis and James Fowler found that Internet users can pick up on the positivity and enthusiasm of other users, and, experience those same emotions themselves.
‘We found that social networks have clusters of happy and unhappy people within them that reach out to three degrees of separation. A person’s happiness is related to the happiness of their friends, their friends’ friends, and their friends’ friends’ friends—that is, to people well beyond their social horizon.’This has fascinating implications for social media marketing. It also emphasizes the need to communicate positively and authentically on social media.