Is your company looking for the best marketing software to use when creating a chatbot? You might wonder how you can know which one is the best solution for your brand. In this post, we discuss the types of marketing software available and how they work. In addition, we'll go over some other aspects to consider when comparing chatbot solutions.
What is a Chatbot?
A chatbot is a software that can chat with a human in real-time. It's called this because it can simulate an intelligent conversation through artificial intelligence or machine learning algorithms, which can predict what the user wants and respond accordingly. This means that when developing your chatbot for marketing purposes, you'll be using a conversational interface to communicate directly with customers as they browse your website or social media platforms. Chatbots offer many benefits, such as increased user engagement since they're not required to leave their platform of choice to contact customer support. Chatbots also reduce response times by providing instant responses at any given hour without having staff members on call at all hours of the day.
Some things you should consider when choosing a chatbot include:
- Your budget and what you're willing to spend on a chatbot.
- How will your chatbot engage with customers? Text, images, or video all have unique benefits that can make a difference in the chatbot's success.
- How many staff members do you need at any given time while running this campaign, and during which hours will they need access? If there's 24-hour coverage required, consider using a third-party company that provides customer support around the clock without requiring employees onsite.
Customer Experience Matters
Successful chatbots offer incredible customer experiences. This means the bot must provide an excellent service with fast and accurate answers while also effectively handling customer support.
The following will help you improve your customers' experiences with your chatbot:
- Remove any unnecessary text from chatbots within messages, so they're concise and straightforward for customers.
- Improve how well the bots understand questions by using a chatbot platform with machine learning.
- Ask customers if they want notifications about their orders or account information when completing a purchase through your site (if applicable).
- Keep all content up-to-date and relevant as time goes on—this ensures freshness of interactions.
Top Marketing Software Tools for Chatbots
Here's our list of popular chatbot marketing tools to help you choose the right one for your business:
ManyChat offers an easy way for companies of all sizes worldwide to quickly create their own powerful Facebook Messenger Bots using drag & drop technology. According to a set schedule, you can tailor text messages to send to specific customers. With this great tool, businesses have gone from having 20 daily interactions via social media channels to thousands with no growth issues.
Facebook Messenger lets you send a message to all of your subscribers at once. This is not based on an algorithm but goes out to the people who subscribed. You can also automate messages through RSS feeds or Facebook with time delays.
Pandorabots is an innovative and forward-thinking chatbot service. What sets them apart from other services? They're one of the first companies to provide chatbot service, with more than 300,000 bots built on their platform to date. Their cloud-based tools are perfect for those who want to develop conversational interfaces with no programming knowledge.
Automated chats allow you to scale conversations with your customers. HubSpot's chat builder software allows for quick and easy automation of responses. It saves all interactions in a CRM system so certain events, such as navigating your website or booking an appointment, triggers the software and qualifies leads.
Drift is an excellent customer engagement tool with exceptional capabilities. Drift allows you to qualify leads on your website without using forms, automatically book sales meetings with prospects, and set routing rules for conversations to follow. The integrated AI feature means Drift is constantly learning about your business and developing its response capabilities based on this data. That means the more Drift can communicate with your customers, the better it will become over time.
Botsify is the easiest way to design a chatbot for your messaging app. The drag and drop template designer will have you up in no time, so if coding isn't your thing, then don't worry about it.
Chatfuel is a user-friendly, no-coding-needed chatbot creation platform for building Facebook chatbots. Chatfuel offers various editing tools that help you make your bots as unique and personalized as you want.
You can build everything from customer service reps to event assistants! Analytics technology backs all chatbots made on this site, providing insights into how well your bot performs.
The French startup company, ItsAlive, is one of the leading AI chatbots for Facebook Messenger to come out of Europe. ItsAlive is a powerful chatbot service that goes to great lengths to be user-friendly, but it's not just for the tech crowd.
Its bots learn from keywords and phrases you use to answer future questions correctly and make "recipes" so they respond automatically when users say specific things. You can add as many recipes as you want (and switch them on or off whenever), making this tool incredibly versatile.
Watson Assistant is one of the latest innovations from one of the world's leading AI companies, IBM. Watson Assistant is one of the most advanced chatbots powered by artificial intelligence on the market, programmed with content from your specific industry. Watson can understand prior conversational texts or calls, and search for solutions in your backend database.
Watson Assistant is a powerful tool for inbound customer service and can handle many common inquiries without human assistance. It will even direct customers to more knowledgeable associates if they need help on a more complex issue.
BotsCrew chatbot platform is the perfect solution to help you with your everyday customer needs.
This platform was created for non-coders, and it provides a user-friendly interface to build chatbots on thttps://www.genesys.com/genesys-dxhe go. It also allows users to update their bots as they train them or analyze how well their customer interactions are going.
Some features of BotsCrew include native integrations with Facebook Messenger and your website widget. You can also connect bots to Twitter or any other popular social media site on-demand without creating a duplicate bot for each one individually.
Genesys DX AI is a multifunctional customer service bot that can understand a normal conversation, remember the context of prior discussions, and even mimic a natural human voice when responding. Bold360 is great for eCommerce stores—customers can buy products directly from the bot. You're also able to humanize it further by making its personality match the personalities of your customer demographic.
Zendesk's Answer Bot makes customer service much more efficient. Answer Bot finds the most relevant articles fitting your customer's queries and sends them to their email to resolve their problem quickly. Zendesk can reply with a relative email regarding their question instead of waiting for someone on the other end of an instant message (which could take minutes). What about those occasional emails from unhappy customers Zendesk can handle many simple questions that bog down your customer service team, as the chatbot can resolve the issues in seconds. However, if Zendesk cannot solve the problem, the bot refers the customer to a human representative.
Inbenta is a cutting-edge chatbot company that specializes in developing custom, enterprise-level bots. Their natural language processing engine allows them to tailor responses for each customer conversation, and their dialog manager gives you the ability to craft personalized conversation paths.
Rulai is a revolutionary virtual assistant that can help improve your business processes and save time on every task. They offer deep learning software, natural language understanding capabilities, predictive behavior analysis, and the ability to ask for clarification if necessary—it's just as good or better than having an actual personal assistant.
Live Person is taking on the tech industry's biggest challenge: human interaction. And they're doing it by using machine learning technology powered by data collected from over two decades' worth of conversations. The company realizes how important this type of genuine communication can be for the success of your business, so their AI-powered bot comes equipped with features explicitly designed around efficiency.
LivePerson can integrate with most significant channels like your website, WhatsApp, and Facebook Messenger.
What's the Right Marketing Software for Your Chatbot?
Marketing software for chatbots is a hot topic, and there are many options to choose from. Chatbots provide the opportunity to automate customer service, but they can also be used in other ways, such as lead generation or new product promotion. The marketing software you need depends on your goals for chatbot technology.
Regardless of which chatbot tool you choose, it's important to remember—all software has strengths and weaknesses.Make sure you take time to research your options before committing.
Check out our tool review page to learn more about other solutions for your growing business.