Product Writing 101: What Every Scripted Writer Should Know Writing is all about telling a story that’s compelling and alive with details. You’re giving your readers everything they need to move forward with the purchase, no matter what the product or service might be. Writing about products just takes a ...
Any modern marketer, business owner, or writer would have heard of the landing page. The landing page is arguably one of the pivotal sections of a website, responsible for conversions -- AKA transforming ordinary leads into valuable subscribers, partners, or customers. There is a common misconception that a landing page ...
While examples of compelling writing often come to mind in the form of our favorite novels or even a clever blog post from a journalist, ad copy is so often under-rated in that one of its strengths is also its biggest challenges. That is, ad copy must be kept extremely ...