As a marketer, it can be tough to have enough time in the day to produce high-quality content. In between updating website copy, launching digital campaigns, and refining strategies for social media posts, you need to keep finding fresh ideas. This is where content repurposing comes in handy. There are ...
Whether you're the lead marketing expert for a large corporation or the sole proprietor of a small blog, you likely have content - and lots of it. As it turns out, content is crucial if you want plenty of site traffic, which is the goal, right? Unfortunately, generating ideas and ...
Why reaching and engaging your audience is a key part of your content strategy. Businesses and industries have their obvious differences, but there's one thing that's stayed constant throughout the ages: the need to reach a valuable audience. The main driver behind marketing and advertising has always been motivated by ...
Creating Evergreen Content for Your Enterprise Business To push your site and your business to its full potential, you must use every online tactic and tool at your disposal. Using evergreen content is a great way to increase traffic to your site. Evergreen content is an essential part of an ...
Creating top quality content is only one part of a great content marketing strategy. In order to drive traffic and sales, your content must reach the right audience across multiple channels and platforms. This post dives into where to distribute your content and what to publish across each platform. Social ...
Content marketing is an art that transforms itself depending on which trends direct the current. If that's the case, then, as a content marketer, you must be an artist who can always ride the rapid tides and adapt to the changing currents. This week let's check out one of the ...
Content marketing is not as easy as it seems, especially when trends keep shifting and there are plenty of marketing updates that could drastically affect both strategy and ROI. If you thought you had it all figured out, you might need to do a double-take on your marketing game plan. ...
Content Marketing Institute’s 12th Annual Report was recently released, ranking the top content marketers' goals as 1) generating brand awareness, 2) building credibility and trust, and 3) educating audiences. Explore the benefits of each in more detail and learn how to use them in your own marketing strategy. Generating Brand ...
It's the first week of July; blink, and you'll miss it. As always, the committed team at Scripted has traveled the ends of the internet to gather the hottest topics in content marketing. We will take a closer look at the widespread phenomenon of influencer marketing and how it has ...
We wrap up June with content marketing trends that will help you propel your brand to excellence. People-centric storytelling remains a top draw as more brands promote their campaigns by steering content strategies toward relatable real-life scenarios. While in a similar vein, a growing number of modern consumers and audiences ...
