As Scripted’s Chief Content Strategist, I’ve seen content trends come and go, with the ideal strategy changing on a near...
Cathy Lovering
Why Execution Is the New Strategy in Content "Strategy first" has long been the mantra of digital marketing. You've craf...
The truth behind every successful e-commerce marketing campaign is that product specs don’t sell—stories do. Think of th...
There's relentless demand for high-quality, engaging content in the hyper-competitive digital landscape. Marketers are o...
I’ve seen many changes over the years as Scripted’s Chief Content Strategist. Lately, content demands are conflicting wi...
Leah McClellan
Digital marketing moves fast, but too many content strategists continue to rely on tactics from a decade ago. Marketers ...
Every content marketer knows the endless hours of brainstorming topics, wrestling with spreadsheets, chasing down writer...
Operational tasks can take up an enormous amount of time for content strategists and managers. The endless cycle of topi...
As Scripted’s Chief Content Strategist, I’ve seen content marketing shift at warp speed. New AI tools launch almost dail...
In the dynamic world of digital marketing, content is king. But chaos often paves the path to the throne. Marketers are ...
GPT-3 and its sister product ChatGPT promise to change content marketing. This article looks at whether AI generated con...
Matthew Thompson
As an art writer, it's crucial to stay up-to-date on the latest trends to produce informative and engaging content. This...
Ciara Antolini
