In tech, the ground moves every week. A competitor ships a surprise feature. A cloud vendor changes pricing. A zero-day ...
William DeLong
The dirty secret of most content calendar strategies is that they’re just guesses dressed up as insights. You brainstorm...
Mabh Savage
Finance teams don’t lack ideas. They lack time. They also have low tolerance for risk. In highly regulated industries, c...
If you’ve ever read a post on your own blog and thought, “This could belong to anyone,” you’re not alone. Scale makes "s...
Curtis Fease
Marketing leaders : Do you keep hearing that you “Need more content”? You’re not alone. But the truth is, your team hasn...
Content marketers, you all know that sinking feeling. Your team leaves the office (or shared online space) on Friday wit...
As Scripted’s Chief Content Strategist, I’ve seen content trends come and go, with the ideal strategy changing on a near...
Cathy Lovering
Why Execution Is the New Strategy in Content "Strategy first" has long been the mantra of digital marketing. You've craf...
The truth behind every successful e-commerce marketing campaign is that product specs don’t sell—stories do. Think of th...
There's relentless demand for high-quality, engaging content in the hyper-competitive digital landscape. Marketers are o...
I’ve seen many changes over the years as Scripted’s Chief Content Strategist. Lately, content demands are conflicting wi...
Leah McClellan
Digital marketing moves fast, but too many content strategists continue to rely on tactics from a decade ago. Marketers ...
