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Content Audit
Audit existing content to find gaps, improve quality, and prioritize updates
Brand Compliance
Keep content aligned with brand voice, style, and governance standards
SaaS
Drive SaaS growth with content built for activation, retention, and scale
Content Strategy
Build a focused content roadmap with clear priorities, channels, and goals
Content Governance
Set rules and workflows to keep content quality and messaging consistent
Social Media
Get social content tailored to each platform, audience, and campaign goal
AEO / GEO
Optimize content for AI answers and generative search discovery
Workflow Optimization
Streamline your content process to ship faster with fewer bottlenecks
eCommerce
Improve product visibility and conversions with ecommerce-focused content
SEO
Create search-optimized content strategies that increase rankings and traffic
Content Repurposing
Turn existing assets into new formats to extend reach and ROI
Performance Analytics
Measure content impact and optimize strategy using performance insights
AI
Use AI-assisted workflows to scale content production with consistency
ABM
Power account-based marketing with targeted content for key accounts
Workflow Integrations
Connect Scripted with your stack to simplify collaboration and delivery
Expert Content
Work with expert writers to produce trusted, high-quality brand content
PR
Support PR campaigns with clear messaging and publish-ready content
Publishing & Promotion
Publish and distribute content efficiently across channels that matter
Industries Down-arrow-black
Agriculture
Art & Design
Automotive
Building Materials
Cannabis
Career
Construction
Counseling
Customer Service
Dental
Education
Energy & Environment
Engineering
Fashion & Beauty
Family Practice
Food & Beverage
Gaming
Health & Wellness
Healthcare
Higher Education
Home & Garden
Human Resources
Injury Law
Interior Design
IT & Security
Insurance
Legal
Manufacturing
Media & Entertainment
Medical Law
Nutrition
Parenting
Payments
Personal Finance
Real Estate
Relationships
Retail & Ecommerce
Religion & Spirituality
Restaurant and Bar
SaaS
Sales
Senior Services
Software
Sports & Fitness
Technology
Transportation & Logistics
Travel
Customers Down-arrow-black
Enterprises
Scale enterprise content programs with governance, quality, and speed
Sales Teams
Create sales content that builds trust and moves prospects to close
Agencies
Deliver client content faster with flexible production and managed workflows
Content Marketers
Plan and produce high-performing content across the full funnel
Media Publishers
Expand editorial output with scalable, publication-ready content support
Brand Managers
Keep every asset aligned to brand voice, tone, and positioning
Small Businesses
Get affordable, high-impact content to grow awareness, leads, and revenue
Performance Marketers
Use conversion-focused content to improve campaign efficiency and ROI
Resources Down-arrow-black
Blog
Read actionable content marketing insights, trends, and practical guides
Blog Ideas
Generate fresh blog topics aligned to your audience and goals
Case Studies
See real customer outcomes and how teams achieved measurable results
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Competitors
Compare Scripted with alternatives across quality, workflow, and value
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  1. Blog Home
  2. Content Strategy

Content Strategy

A Simple Guide For Content Creation That Drives Traffic

A Simple Guide For Content Creation That Drives Traffic

You've been there. You've started a blog, wrote extensively about your business and what drives you as an entrepreneur. ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Cathy L

August 29, 2018
How Small Businesses Can Continue to Cash In On "Pokemon Go"

How Small Businesses Can Continue to Cash In On "Pokemon Go"

"Pokemon Go" is without a doubt one of the strangest and most impressive gaming trends in the past decade. In the first ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Mary B

July 25, 2016
Emotions for Sale: Creating Emotional Connections

Emotions for Sale: Creating Emotional Connections

One of the most valuable assets your business can have is a customer base that not only demonstrates brand loyalty, but ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Scripted Writers

September 25, 2013
Personalizing your Marketing Content: The Why and How

Personalizing your Marketing Content: The Why and How

Already, many large e-commerce sites use some form of personalization in their marketing strategy. We've become so accus...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Scripted Writers

September 19, 2013
Using the Consumer's Desires to Your Businesses Advantage

Using the Consumer's Desires to Your Businesses Advantage

When it comes to marketing to an audience that is constantly on the go and always connected through technology, the need...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Scripted Writers

September 12, 2013
Website Mistakes that Drive Customers Away

Website Mistakes that Drive Customers Away

We've all had the unfortunate experience of finding a perfect product on a not-so-perfect website. After a closer look, ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Scripted Writers

August 8, 2013
Optimize Your Business, Not Just Your Search Ranking

Optimize Your Business, Not Just Your Search Ranking

As the media landscape becomes increasingly competitive, businesses are being driven to adopt new practices to inform th...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

JD Peterson

July 2, 2013
Startup lessons learned in the 2012 NYC Marathon

Startup lessons learned in the 2012 NYC Marathon

Before Hurricane Sandy hit New York, I expected to run 26.2 miles through all five boroughs of New York City, starting i...

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Ryan Buckley

December 11, 2012
The Growth of Content Needs

The Growth of Content Needs

The new HBO series "The Newsroom" features a character (played by Dev Patel of Slumdog Millionaire fame) who performs a ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Alan Xu

August 15, 2012
If You Want to be an Entrepreneur, Buy and Sell Your Own Product

If You Want to be an Entrepreneur, Buy and Sell Your Own Product

The single hardest skill for any entrepreneur to learn is how to sell. I learned this early on with our screenwriting si...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Sunil Rajaraman

July 24, 2012

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