Content Marketing

The Importance of a Fact Checker in a Technology-Driven World

Despite the influx of technology-based editing tools in recent years, the simple fact still remains: If you want your work to be taken seriously, it is important to hire a fact checker. In this day an...

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Ryan Buckley

February 09, 2017

Proofreading 101: What You Need to Know to Get Perfect Copy

You've worked hard and have a great piece of content written--but it needs a once-over before being released to a wide audience. This is where proofreading comes in. From copyediting to fact checking,...

Ryan Buckley

February 09, 2017

Account-Based Marketing, Meet Content Marketing

If you're hanging out at the water cooler, don't be surprised to hear "account-based marketing" being bandied about. This term has become the hot buzzword among B2B marketers. What Exactly Is Account-...

Ryan Buckley

February 08, 2017

How The Internet Has Impacted Copy Editing Technology

Technological evolution has led to some of the greatest innovations throughout history, and over the past few decades, this evolution seems to have accelerated. It has literally touched every aspect o...

Ryan Buckley

February 08, 2017

Is Copy Editing As Important As Copy Writing?

Content quality is impacted as much by copy editing as it is by authorship. Professional writers might say content marketing falls within a specific genre in the nonfiction realm, creative nonfiction....

Ryan Buckley

February 07, 2017

The Fall of Proper Grammar and How Copy Editing Services Can Help

It has finally happened. We live in an age where we conduct business, social and even political interactions in 140 characters or less. The Age of Twitter is upon us, and proper English grammar is the...

Ryan Buckley

February 06, 2017

Incorporating AI into Your 2017 Marketing Practices

How will AI influence marketing in the coming decade? Artificial intelligence has continued its steady march towards mainstream acceptance during 2016, and prognostications from experts in the field s...

Ryan Buckley

February 01, 2017

Brands Can Only Trust Celebrity Influencer Marketing in 2017

Influencer marketing is a trend that's rising higher in 2017, with a Linqia report suggesting that brands will spend between $50,000 and $100,000 per campaign. This is double the estimate from 2016, w...

Adam Grifitth

January 24, 2017

Changes to Copywriting Since the Mad Men Days

While Mad Men ended almost two years ago, the lessons we learned from Don Draper in advertising, copywriting and life still resound deeply with those in the marketing industry. The show reignited an i...

Scripted Writers

January 23, 2017

Dear Marketers, Quit Capitalizing on Celebrity Deaths

The year that robbed us of David Bowie, Prince and Carrie Fisher has gained notoriety as the year of celebrity deaths, each one dealing a bigger blow to the public consciousness than the last. One lis...

Adam Grifitth

January 12, 2017

Write Killer Video Scripts Using This Hollywood Screenwriting Method

With the advent of Snapchat and Instagram stories for brands and a prediction that video streaming will make up 80 percent of all internet traffic by 2019 , the past year has made it clear that produc...

Emmay J

January 04, 2017

The Best Examples of Real World Content Marketing

We're living in the age of the digital word and that's dramatically affecting our reading habits. A typical person will read about 54,000 words every single day and the vast majority of those come fro...

Adam Grifitth

January 04, 2017