Content Marketing

Creating a Hybrid Content Marketing Team (In-House & Outsourced)

Content is king. You know, right? Not only can content boost your marketing ROI, earn you new customers and spike your sales, but it can also help you build a stronger and more dedicated customer base...

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Kevin O'Connor

November 01, 2017

Scripted Presents: Content Marketing Horror Stories

Unless you've been trapped in an underground vault with the CryptKeeper circa 1992, you've probably heard that content is king . But like any powerful tool, content can be used for both good and evil....

Kevin O'Connor

October 25, 2017

The 9 Life Stages of an Evergreen Blog Post

If you want your content to live beyond today, you have to create content that is evergreen. Evergreen content increases your chances of gaining exposure to your audience. That's because evergreen con...

Kevin O'Connor

October 12, 2017

Life as a Freelance Writer: Developing Your Personal Brand

Whether you always knew you would be a writer or you recently realized you have in-demand skills, getting started in freelance writing is an exciting adventure - but it does come with challenges. Buil...

Kevin O'Connor

October 04, 2017

Is It Time to Shift Your Ad Spend to Content Marketing?

As 2017 starts winding down, marketers are turning their attention to the latest trends that will define their marketing plans for 2018. One of those trends is content marketing. While it's certainly ...

Kevin O'Connor

October 02, 2017

The Video Pivot: What Does It Mean For Writers?

Writing had a beginning just a few thousand years ago. You might see its end within your lifetime. That's what some tech leaders are suggesting amid a wave of "Pivot to Video" layoffs and reorganizati...

Kevin O'Connor

September 28, 2017

How to Write an SEO-friendly Blog Post: 7 Simple Tactics

When you're writing a blog post for a client, you have to think beyond the act of writing the content. Content marketing often intersects with search engine optimization (SEO). Therefore, it's a neces...

Kevin O'Connor

September 26, 2017

Life As a Freelance Writer: Focusing On Quality Over Quantity

When people ask me how to start freelance writing careers , I tell them to keep their day jobs and slowly build reliable client lists before committing to full-time writing. Making contacts takes a lo...

Matthew Thompson

September 22, 2017

How to Rank High in Google Search in 2017

SEO changes as each new Google search algorithm is released - how do you plan to keep up this year? Find out here. ...

Shane Owens

April 24, 2017

How to Use Account-Based Marketing to Drive Content Marketing

According to the Digital Marketing Institute, 92 percent of companies consider Account-Based Marketing (ABM) crucial for B2B marketing, and it is quickly becoming a marketing standard. In addition, AB...

Ryan Buckley

March 08, 2017

Small Businesses Need Account-Based Marketing Too

As a small business, you rely on inbound marketing strategies. You expect customers to respond to your online advertisements, stop and enter your store when they see your window display, and explore y...

Ryan Buckley

February 28, 2017

It's Time to Give Up on QR Codes

Although QR codes came on the scene in 1994 (as a special type of barcode designed for use by the Japanese auto industry), over the last few years marketers have jumped at the chance to exploit this s...

Ryan Buckley

February 21, 2017