Content Marketing

How to Write For Technology Blogs

How in the world am I going to write this so it makes sense? It's the question I asked myself when I was working on my first assignment for a tech website -- one that I still find myself asking from t...

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Evan Stewart

January 13, 2018

6 Tips for Getting the Most of Your Video Marketing Campaigns

So, you made a video. You poured a significant amount of cash into your content and you're proud of the outcome. It feels good to collect praise from your colleagues on a job well done, but don't go p...

Lara V

January 10, 2018

Planning Your 2018 Content

Your content marketing strategy's success for 2018 depends on the types of content you create and how you reach your audience. As long as you pay attention to emerging trends, you should find success ...

Matthew Thompson

January 03, 2018

What Happened? The 2017 Content Marketing Year In Review

Terry Pratchett's book "Interesting Times" draws its name from a Chinese curse that goes, "May you live in interesting times." Whatever else one could say about 2017, it certainly falls on the interes...

Tiffany G

December 29, 2017

Taking the Long View on Long-Form Content

Are you sitting comfortably? How much time can you set aside to read a long-form, data-heavy investigation into a complex topic? For a growing number of online readers, the answer is: "I have as much ...

Mark T

December 13, 2017

Creating a Content Marketing Routine

Most successful people around the world credit persistence and their daily morning routines for their success. Very often, though, we can get hung up on the end goal, which can distract us from doing ...

Vaibhav B

November 30, 2017

What Can Content Marketers Learn from Comedians?

Think content marketers and comedians don't have much in common? Think again. Sure, content marketers may write web copy for businesses while comedians write jokes for tipsy comedy club goers, but the...

Ashley Arcel

November 17, 2017

A Holiday Post on Holiday Posts (Very Meta)

As soon as the back-to-school shopping season is over, every brand worth its salt tries to lure holiday shoppers. After all, shoppers spend almost $1,000 on average during the holiday season (October ...

Vaibhav B

November 15, 2017

Finding Your Voice: What Makes Your Content Unique?

Before you can put out compelling content, you have to streamline your content marketing strategy and establish your brand's voice. It's important to establish your voice because your content marketin...

Kevin O'Connor

November 10, 2017

A New Frontier: Marketing and Virtual Reality

According to Forbes, global brands are increasingly using virtual reality for everything from brand storytelling to selling products. For consumers, virtual reality offers a chance to actively engage ...

Kevin O'Connor

November 07, 2017

Your Crash Course on Content Marketing

This series of blog posts is called Content Coach, and we developed it as a free crash course to guide you through the fundamentals and best practices of content marketing. You've heard of content mar...

Scripted Writers

November 03, 2017

Stop Killing Your Content Marketing

Content is king, and it's not abdicating the throne any time soon. But don't make the mistake of thinking this knowledge makes your job easy. You can't just throw a bunch of content to the wind and ho...

Kevin O'Connor

November 02, 2017