Content Marketing

The Google Medic Update: How to Get Back That Traffic You Lost

In early August 2018, many website owners woke up to a startling new reality. Where once they had brought in impressive numbers as the result of organic search engine hits, now traffic had significant...

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Cathy L

October 01, 2018

WriterAccess: Reviews, Features & Alternative

Any small business needs a web presence with high-quality written content. But, you may not have the manpower--or the skills--to craft content that consistently drives traffic and generates leads. So,...

Becky B

September 05, 2018

Tulip Day: The History and Importance of Nature's Best Marketer

Every year spring brings the promise of new life with buds and blooms aplenty, and May 13th holds a special place in the hearts of flower enthusiasts as Tulip Day.So what makes the tulip different fro...

Nico Canova

March 30, 2018

5 Tips for Executing Your Content Marketing Strategy

You've created a comprehensive content marketing strategy with all the bells and whistles from defined objectives to knowing the distribution channels you plan to use. But you still need to ensure tha...

Michelle J

February 28, 2018

Inbound Marketing Methodology and Process

While inbound marketing is an essential marketing strategy for many companies today, the term (and general marketing philosophy) didn't actually appear until 2005. That was when HubSpot founder Brian ...

Becky B

February 13, 2018

Inbound Marketing and Content Marketing: What's the Difference?

Content marketing is a marketing strategy in which a company specifically develops content (i.e. blog posts, social media posts, white papers, newsletters, eBooks, etc.) that people will find valuable...

Becky B

February 08, 2018

What Is Inbound Marketing?

If you're well-versed in today's marketing landscape, there's no doubt that you've heard the term inbound marketing. However, if you're a marketer who tends to rely on more traditional marketing techn...

Becky B

February 01, 2018

How AI Impacts Marketing in 2018 and Beyond

In trying to crack the toughest marketing challenges, two heads are certainly better than one -- but how about a million heads? Some marketing problems have grown so complex that humans can't or just ...

Mark T

January 30, 2018

What Does The New Facebook Algorithm Update Mean?

On January 11, 2018, Facebook CEO Mark Zuckerberg made an announcement set to rock how publishers utilize Facebook's News Feed feature. While the changes are planned to take effect over the next year,...

Evan Stewart

January 26, 2018

How to Write Lifestyle Blogs

Let's face it - lifestyle blogs don't get the respect they deserve. While travel blogs, food blogs, and fashion blogs enjoy widespread popularity, readers often skip anything categorized under "lifest...

Rachel R

January 23, 2018

How to Write Finance Blogs

The finance industry is one of my favorite topics to cover. I mostly specialize in personal and small business finance, along with FinTech. Learning how to approach this subject matter, the right ways...

Tiffany G

January 18, 2018

Choosing the Right Images for Your Blog Post

You created a masterpiece of a blog post, but its engagement is low. Without the right images in place, your audience may pass right by. Sometimes photos or illustrations get added as an afterthought,...

Tiffany G

January 16, 2018