The 9 Life Stages of an Evergreen Blog Post
If you want your content to live beyond today, you have to create content that is evergreen. Evergreen content increases your chances of gaining exposure to your audience. That’s because evergreen content tends to be more relevant to readers than date-oriented content. Your blog post will go through a natural life cycle, and it takes time to see the fruits of its labor. Discover the course of an evergreen blog post as it runs its natural course through a full life cycle.
1. IdeationThe initial cycle of an evergreen blog post starts with crafting a topic to discuss. During this stage of the blog post, you want to choose your topic. Think of your audience and what their pain points are. Great evergreen content often addresses an issue. Also, choose headlines you want to use. With the right idea, you can drive traffic to your site.
2. Content MappingNow that you have the topic you need, it’s time to think of the goal you are trying to achieve with the blog post. Create an outline of what your content will cover. Plan out the frequency of your posts and schedule out your content. Think about the images you want to use, too. It’s worthwhile, as it can increase content viewership by 94 percent. Also, plan for SEO. If you want to keep your content evergreen, it’s important to plan out your formatting, too. Evergreen blog posts also often answer questions that your audience will likely continue to ask. For example, the blog post “7 Simple Tactics to Produce a SEO-friendly Blog Post” is evergreen content because it helps digital marketers solve the issue of how to easily write SEO-focused content. Here are some common evergreen formats you can try:
- Tutorials, Guides or Content that Demonstrates How To Do Something
- Frequently Asked Questions
- Definitions of Technical or Industry-Related Terms
- Historical Posts
3. ResearchTo ensure you produce quality work, identify and use credible sources. Even if you don’t have a clue where to start, you can look at what your competitors use for inspiration. Buzzsumo is a great tool for finding out what is popular in your industry. Get familiar with leading publications in your industry, know the names of thought leaders, and stay informed. If you make research a habit it becomes easier and less time-consuming.
4. Write and OptimizeThis stage of the blog post life cycle is the core part of creating content. Write your initial content without editing. Save your introduction for last and start with the content. Write your subheadings in or a placeholder and include your examples. Craft your conclusion. Remember to keep SEO in mind when writing. Evergreen content has positive long-term implications for search engine optimization (SEO). It enhances your content’s quality and increases search rankings.
5. Edit, Revise, and ProofreadEditing is essential to producing great quality content. Editing should include content editing and format editing. For example, you should make sure you double check your blog post for the SEO keywords and phrases you want to use. Check for style, grammar, punctuation, and spelling. Get another pair of eyes and utilize the help of an editor for a second look. Revising your content is ideal, as your first draft is almost never perfect. Give your blog post one last run through for minor edits and proofread it again.
6. PublishYour blog post is finally ready to be published! Make sure you keep up with your blog posting schedule. Aim for a frequency that speaks to the audience in your industry. Start by publishing your content once weekly and increase as you see fit.
You did it! You published your blog post!