Adam Grifitth

When Marketing AI Overcomes The Uncanny Valley

Building marketing AI software that replaces huge marketing teams with one really smart piece of software is the next frontier in digital marketing. We'll know it's happened when we can't tell the dif...

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Adam Grifitth

June 05, 2023

Brands Can Only Trust Celebrity Influencer Marketing in 2017

Influencer marketing is a trend that's rising higher in 2017, with a Linqia report suggesting that brands will spend between $50,000 and $100,000 per campaign. This is double the estimate from 2016, w...

Adam Grifitth

January 24, 2017

Dear Marketers, Quit Capitalizing on Celebrity Deaths

The year that robbed us of David Bowie, Prince and Carrie Fisher has gained notoriety as the year of celebrity deaths, each one dealing a bigger blow to the public consciousness than the last. One lis...

Adam Grifitth

January 12, 2017

The Best Examples of Real World Content Marketing

We're living in the age of the digital word and that's dramatically affecting our reading habits. A typical person will read about 54,000 words every single day and the vast majority of those come fro...

Adam Grifitth

January 04, 2017

Scripted Waves Goodbye to 2016

Vladimir Lenin once pronounced, "There are decades where nothing happens; and there are weeks where decades happen.", and something similar could be said about 2016 (perhaps without the undertone of c...

Adam Grifitth

December 15, 2016

Using Instagram to Find a Great Designer

In the long list of items needed to either create or grow your company, graphic design can fall behind tasks that more directly product income, like inventing new products, drafting business strategie...

Adam Grifitth

December 13, 2016

4 Content Marketing Reach Goals for 2017

Here's some tough love: if you're running a content operation, you're supposed to have a content calendar. You're supposed to have a tight handle on the ROI of your blog. You're supposed to be buildin...

Adam Grifitth

December 13, 2016

The Social Media Network You're Ignoring: StumbleUpon Marketing Tips

Long gone are the days when people underestimated the power of social media as a marketing tool. In fact, social media outlets have become one of the primary -- and most effective -- means of promotin...

Adam Grifitth

December 08, 2016

The Marketer's Guide to Tumblr

In 2017, we're committing to broadening our social media reach. Let's be honest, Facebook and Twitter are at this point noisy enough to cause tinnitus. Let's talk Tumblr marketing. To the uninitiated,...

Adam Grifitth

December 07, 2016

Marketing for Niche Businesses

You may have already heard of this classic stat: Nine out of 10 startups fail . While the validity of that number can be debated, it does highlight the fact that starting a business is tough, especial...

Adam Grifitth

November 22, 2016

Your Blog Is Your Press Center - Here's How to Use It

Are you trying to get news coverage for your company? Perhaps you're considering writing a press release. Think again. There are 1,759 press releases published each day by the three largest distributi...

Adam Grifitth

November 04, 2016

Getting the Most out of a Sponsored Content Campaign

Did you know that there are roughly 2.73 million blog posts written and published every day ? Wrap your head around that. Clearly, standing out is hard. Especially for content. That's why new techniqu...

Adam Grifitth

October 31, 2016