Getting visitors to your site is good -- but if getting them to act is what you really want -- you have to learn how to reduce your bounce rate.
The Scripted Blog For Content Marketers & Freelance Writers
It's important to have established content goals and a plan of attack in order for your clients to see the benefits.
Attention spans are shrinking. Johann Hari's 2022 book Stolen Focus explores the epidemic of distraction that has taken over our lives. He argues that technology is monopolizing our attention and making us miserable. Whether this is true or not, one thing is certain. Today's consumers have access to an overwhelming ...
Do you want to communicate to prospective customers that you are the authority on your product? Of course, you do! Who doesn’t? This applies to all business owners; whether you are selling shoestrings… or software… or even something as intangible as an educational course. Yet, when you hire a freelance ...
Search engine optimization, often called "SEO," is full of complexities, so it makes sense that companies have come up with many tools to help make ranking a website easier to pull off. With that said, a common question beginners have is simple: Are SEO tools really a necessity? From the ...
Is email dead? If you’re a marketer in the fast-paced digital marketing landscape, you must have come across this argument against email marketing. But the numbers tell a different story and, as a marketer, you appreciate the power of numbers. Today, 89% of online marketers identify email as the primary ...