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Content Audit
Audit existing content to find gaps, improve quality, and prioritize updates
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Keep content aligned with brand voice, style, and governance standards
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Drive SaaS growth with content built for activation, retention, and scale
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Build a focused content roadmap with clear priorities, channels, and goals
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Set rules and workflows to keep content quality and messaging consistent
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Get social content tailored to each platform, audience, and campaign goal
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Optimize content for AI answers and generative search discovery
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Streamline your content process to ship faster with fewer bottlenecks
eCommerce
Improve product visibility and conversions with ecommerce-focused content
SEO
Create search-optimized content strategies that increase rankings and traffic
Content Repurposing
Turn existing assets into new formats to extend reach and ROI
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Measure content impact and optimize strategy using performance insights
AI
Use AI-assisted workflows to scale content production with consistency
ABM
Power account-based marketing with targeted content for key accounts
Workflow Integrations
Connect Scripted with your stack to simplify collaboration and delivery
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Scale enterprise content programs with governance, quality, and speed
Sales Teams
Create sales content that builds trust and moves prospects to close
Agencies
Deliver client content faster with flexible production and managed workflows
Content Marketers
Plan and produce high-performing content across the full funnel
Media Publishers
Expand editorial output with scalable, publication-ready content support
Brand Managers
Keep every asset aligned to brand voice, tone, and positioning
Small Businesses
Get affordable, high-impact content to grow awareness, leads, and revenue
Performance Marketers
Use conversion-focused content to improve campaign efficiency and ROI
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Blog
Read actionable content marketing insights, trends, and practical guides
Blog Ideas
Generate fresh blog topics aligned to your audience and goals
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See real customer outcomes and how teams achieved measurable results
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  1. Blog Home
  2. Nico Canova

Nico Canova

How to Beat Writer's Block

How to Beat Writer's Block

It's a familiar story. You've been staring at a blank page for the last 20 minutes, all you have written is "the" and no...

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Nico Canova

March 15, 2024
Tulip Day: The History and Importance of Nature's Best Marketer

Tulip Day: The History and Importance of Nature's Best Marketer

Every year spring brings the promise of new life with buds and blooms aplenty, and May 13th holds a special place in the...

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Nico Canova

March 30, 2018
The 7 Most Creative Ads from Euro Cup 2016

The 7 Most Creative Ads from Euro Cup 2016

Everybody loves football, but not everybody loves the same football. From June 10 through July 10, football fans all ove...

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Nico Canova

July 7, 2016
The 5 Steps for Hiring Medical Freelance Writers

The 5 Steps for Hiring Medical Freelance Writers

Creating captivating medical content requires not only an in-depth knowledge of the topics discussed, but also some adva...

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Nico Canova

June 27, 2016
The Secret to Getting Published as a Writer

The Secret to Getting Published as a Writer

If you're like many writers, getting published is probably one of your biggest goals. Although this goal may seem daunti...

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Nico Canova

June 23, 2016
Scripted Featured as a Top Content Marketing Company

Scripted Featured as a Top Content Marketing Company

Scripted Featured as a Top Content Marketing Company...

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Nico Canova

June 20, 2016
Hiring Freelance Financial Writers

Hiring Freelance Financial Writers

Hiring a freelance financial writer doesn't have to be a complicated process. Through proper vetting, clear communicatio...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nico Canova

June 20, 2016
Donald Trump's Marketing Strategy

Donald Trump's Marketing Strategy

Donald Trump. These days his name has the ability to unite or divide a room. Known as perhaps the most polarizing candid...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nico Canova

June 10, 2016
4 Reasons Ted Cruz's Content Strategy Failed

4 Reasons Ted Cruz's Content Strategy Failed

When media outlets reported Ted Cruz had officially dropped out of the Republican race for President, the Twittersphere ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nico Canova

June 1, 2016
Getting Started With Affiliate Marketing

Getting Started With Affiliate Marketing

Affiliate marketing is a fantastic and simple way to make money online. You stand to make a profit every time someone vi...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nico Canova

May 31, 2016
Is There a Formula for Headlines That Convert?

Is There a Formula for Headlines That Convert?

The answer is "Yes," but that headline was actually a trick question. There are many formulas for headlines that improve...

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Nico Canova

May 31, 2016
The Secret Formula to Evergreen Marketing Content

The Secret Formula to Evergreen Marketing Content

The beauty of online content is, in many cases, it remains on your website or blog permanently. Each time you release a ...

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Nico Canova

May 23, 2016

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