Mutiny is a company that specializes in conversion rate optimization. They offer various services, including website traffic analysis, landing page design, and website conversion best practices. The goal of the Mutiny team is to help their clients personalize their websites and increase conversions. This article will break down how Mutiny works and if it's something worth trying for your business.
Every successful business with healthy product sales can still profit further from website optimization. Having lots of website traffic and sales is great, but you may be leaving a lot of money on the table if your marketing message is too general. Having websites tailored to the individual will help resonate with them better and convert at a higher rate as a result.
The customer's needs should always come first in any online business, and bringing them value is your biggest priority. With Mutiny, you can serve them content that creates an immediate connection with them and separates your brand from the competition.
How does Mutiny work?
Mutiny, by their own words, offers a four-step process for higher conversions.
1. Gain website visitor data
Mutiny has all the data you need to make informed marketing decisions. At this stage, Mutiny analyzes your website traffic using pre-built data integrations. It identifies information like where they are coming from, what industry they work in, and how big their company is.
Mutiny will then segment the traffic audience and help you understand the demographics of your site visitors.
Segmented data features include things like:
- Monthly visitors from that specific segment (ex. How many people in the fashion industry visit your site each month)
- The percentage of the segment that is underperforming on your site vs. your CRM
- The conversion rate of this segment when they visit your site
- The percent of traffic this segment gives versus your entire site-wide traffic
Using this data, you can quickly see where the bulk of your traffic is coming from, the customer persona of this segment, and which industries or business types you may lack traffic in.
2. Receive audience recommendations
Once Mutiny develops an understanding of your online traffic, it will recommend the best segments to target for website personalization. During this phase, it will also give tips on where you can further optimize your page. Example recommendations would be along the lines of:
- Personalize your page for seed-stage companies
- Promote your referral program to existing customers
- Personalize your page for the manufacturing industry
Recognizing where you may be underperforming, Mutiny will give you the recommendations to increase your conversions.
3. Personalize your website
For personalization, Mutiny has a visual editor that lets any non-technical person change the experience of their website, and it has built-in analytics to measure the results so the company can keep iterating. Regardless of how you built your site or what content editor you use, Mutiny will edit the blocks on your site so you will have complete freedom during your customization.
Mutiny will give exact recommendations on how to customize your page to resonate with a specific segment.
Recommendations may include:
- Editing copy, images, or buttons in the top-of-fold section of your site
- Adding social proof to the page
- Editing page content to be more emotionally driven or action-based
- Improving or adding calls to action
Even if the design isn't your forte, Mutiny will provide examples of personalized websites for you to follow and match.
4. Review results
During this stage, you will see the improved conversion rates Mutiny could get you. They only show the personalized page to a certain percent of the custom segment. This allows Mutiny to show you the difference between how well the personalized page is doing versus your original page for the same segmented audience.
Who should use Mutiny?
Mutiny is an excellent tool for any company or entrepreneur who wants to increase conversions and build relationships with their customers. With the help of Mutiny, entrepreneurs can make informed decisions that affect their business organically.
Mutiny can increase website visitor retention, customer loyalty, and overall revenue regardless of industry and company size.
Businesses that don't have a winning product yet shouldn't use mutiny. Mutiny is best used as a performance booster, so if your products aren't selling well enough, you may need to improve your product or offer before looking into website personalization.
Mutiny is a SaaS subscription service that your business will have to pay for each month.
There are two levels of packages for Mutiny, which are the Standard and Startup packages.
The Standard package costs between $1,500 and $2,200 per month for the annual term. Because of the high price tag, it is usually reserved for larger companies.
The Startup package costs between $300 and $650 per month depending on which term you choose (annual or monthly) and the level of features you would like to have added.
This package is excellent for small to medium businesses that want a high level of customization.
Pros and Cons of Mutiny
Pros of Mutiny:
- Very good at improving conversion rates
- Highly personalized design recommendations
- It gives you an increased awareness of the target audience
- Best practice tips based on your traffic volume
- Easily editable page content without having the technical know-how
- Ability to measure results after you make changes
Cons of Mutiny:
- Pricing may not be affordable for smaller companies
- Pricing may not be the best value if you only have a few visitors per month.
- It may be difficult to understand how Mutiny works without engaging with them first and getting a product demo.
Mutiny vs. Competitor Tools
Mutiny's competitors include tools like Omnisend and Act-on.
Mutiny is one of the few tools that also offers the ability to customize your website, regardless of what you used previously to build it.
While Omnisend and Act-on are great for email marketing and other types of automation, respectively, they either don't give intuitive recommendations for audience segments, or their prices are more significant than Mutiny's.
Act-on, for example, starts at $900, which is much higher than Mutiny's startup package, which you can get for $300.
Act-on provides many of the same features that Mutiny does, so it is worth looking into both and going through demos of each. This will give you a better idea of their user interface and help you decide which is the best tool for your company.
How Mutiny and Scripted work together to grow your business
A lot of Mutiny's recommendations for conversion rate optimization deal with creating highly engaging content.
Scripted is a platform that connects businesses with some of the best writers in their industries. These writers are experienced with creating effective web copy.
If you intend on using a tool like Mutiny to increase your conversions, you're likely going to need to create many personalized pages for each segment of your audience. This can be time-consuming and tedious.
Scripted can help you customize these pages with a professional writer's touch, which will take the time and stress out of your schedule.
By using Scripted's group of writers to create engaging and persuasive content, businesses may see increased conversion rates without needing to hire more staff or waiting for weeks as each writer has a quick turnaround for projects.
Mutiny is a company that wants to help remodel any website and make it customer-centric. With the help of their software, you will improve conversion rates on your site while building stronger relationships with customers.
It works by collecting data about how potential customers interact with your page after they find it online and want to become leads or loyal customers. This information then allows them to give personalized design recommendations so that you can have increased conversions.
Though the price may be on the higher end of SaaS tools, if your business can afford the monthly bill, it may be worth trying for a couple of months to see if the improved conversion rates justify the price.
The best part? You don't need technical know-how to use this tool. That means anyone who has ever wanted to change up their website should try Mutiny today.