When it comes to content marketing for the sales industry, crafting powerful content that tells a story your audience can relate to is essential. In fact, research found that when people hear empathetic and engaging stories, it actually releases the powerful "trust hormone" Oxytocin within the body, and building trust is one of the most important elements for every successful sale. Use content marketing to convert leads and get sales.
Spring is just around the corner, and that means it's time to grow and nurture your leads. Learn how to have a green thumb for content marketing here.
Quality content for your sales team can help acquire more customers, educate potential leads and more by improving the effectiveness of your sales funnel.
ROI from blog content isn't as obvious as a click-to-conversion, but its success can be traced in other ways.
I spent two days in Seattle a few months ago for a business trip, and as I walked to the rental car desk I had a realization. I have no pitch materials. No deck, no slick flyer, and no demo. I had five great meetings scheduled and no shwag to ...
The single hardest skill for any entrepreneur to learn is how to sell. I learned this early on with our screenwriting site Scripped, and now subsequently with Scripted. Products have come and gone in both our space and the community at large, but one thing remains constant: if you cannot ...