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Content Audit
Audit existing content to find gaps, improve quality, and prioritize updates
Brand Compliance
Keep content aligned with brand voice, style, and governance standards
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Drive SaaS growth with content built for activation, retention, and scale
Content Strategy
Build a focused content roadmap with clear priorities, channels, and goals
Content Governance
Set rules and workflows to keep content quality and messaging consistent
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Get social content tailored to each platform, audience, and campaign goal
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Optimize content for AI answers and generative search discovery
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Streamline your content process to ship faster with fewer bottlenecks
eCommerce
Improve product visibility and conversions with ecommerce-focused content
SEO
Create search-optimized content strategies that increase rankings and traffic
Content Repurposing
Turn existing assets into new formats to extend reach and ROI
Performance Analytics
Measure content impact and optimize strategy using performance insights
AI
Use AI-assisted workflows to scale content production with consistency
ABM
Power account-based marketing with targeted content for key accounts
Workflow Integrations
Connect Scripted with your stack to simplify collaboration and delivery
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Scale enterprise content programs with governance, quality, and speed
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Create sales content that builds trust and moves prospects to close
Agencies
Deliver client content faster with flexible production and managed workflows
Content Marketers
Plan and produce high-performing content across the full funnel
Media Publishers
Expand editorial output with scalable, publication-ready content support
Brand Managers
Keep every asset aligned to brand voice, tone, and positioning
Small Businesses
Get affordable, high-impact content to grow awareness, leads, and revenue
Performance Marketers
Use conversion-focused content to improve campaign efficiency and ROI
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Blog
Read actionable content marketing insights, trends, and practical guides
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Generate fresh blog topics aligned to your audience and goals
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  1. Blog Home
  2. Jd Peterson

JD Peterson

Short-form Content vs. Long-form Content: Which is best for your business?

Short-form Content vs. Long-form Content: Which is best for your business?

This guide covers all the benefits of both long-form content and short-form content for your marketing needs. We'll also...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

JD Peterson

February 20, 2024
How to Measure the ROI of Your Blog Content

How to Measure the ROI of Your Blog Content

ROI from blog content isn't as obvious as a click-to-conversion, but its success can be traced in other ways. ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

JD Peterson

January 22, 2024
Grow Your Audience and Increase Engagement with These Top 5 Promotion Platforms for Marketers

Grow Your Audience and Increase Engagement with These Top 5 Promotion Platforms for Marketers

Grow Your Audience and Increase Engagement with These Top 5 Promotion Platforms for Marketers Looking to grow your audie...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

JD Peterson

January 12, 2023
NaNoWriMo at Scripted: Writing Your Ebook

NaNoWriMo at Scripted: Writing Your Ebook

November is here and that means that it's time for NaNoWriMo (National Novel Writing Month), the time of month when thou...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

JD Peterson

November 1, 2016
Scripted Referrer Spam Update

Scripted Referrer Spam Update

It's been a frustrating few weeks at Scripted's marketing department as someone has impersonated Scripted.com and sent f...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

JD Peterson

December 22, 2015
How to Boost Your Content Marketing Efforts

How to Boost Your Content Marketing Efforts

Take your content marketing efforts to the next level with four lessons from Scripted's CRO, JD Peterson. ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

JD Peterson

November 21, 2015
How to Succeed as a Scripted Writer

How to Succeed as a Scripted Writer

While many of you have been Scripted writers for an extended period of time, you may not have had the chance to get as m...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

JD Peterson

October 8, 2015
Topic Marketplace Pitching: Your Creative Outlet

Topic Marketplace Pitching: Your Creative Outlet

Our Topic Marketplace allows writers to pitch their ideas to businesses ready for content. ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

JD Peterson

October 6, 2015
Website Navigation: Hamburger vs Main Header Navigation

Website Navigation: Hamburger vs Main Header Navigation

The hamburger website navigation rose to popularity as quickly as it seems to be fading away. How does a website's navig...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

JD Peterson

September 25, 2015
Understanding Pitching, Pitch Workflow & Pitch States

Understanding Pitching, Pitch Workflow & Pitch States

We demystify the Scripted pitching process with this guide to all things pitching. ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

JD Peterson

September 22, 2015
A Glossary of Scripted Terms

A Glossary of Scripted Terms

Both novice and veteran Scripted writers can find themselves confused by our platform's lingo. ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

JD Peterson

September 17, 2015
The Benefits of The HubSpot & Scripted Integration

The Benefits of The HubSpot & Scripted Integration

How HubSpot users can succeed with the help of Scripted. ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

JD Peterson

September 10, 2015

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