If you are the digital marketer for your small business, you know that optimized content marketing is the name of the game in today's marketing landscape. However, there are so many kinds of businesses, social media platforms and styles of content that it can feel like a whirlwind getting started. So what's a marketer to do? This course in Scripted's digital marketing course is all about social media tips for small businesses.
One of the most valuable assets your business can have is a customer base that not only demonstrates brand loyalty, but also actively participates in the selling and promoting of your products. The key to building and retaining such a devoted fan base is creating an emotional connection between your ...
If the goal of customer service is to be efficient and convenient, then social media is the ideal forum for achieving this. You want to reach out to as many of your clients as possible to ensure their satisfaction with your company. With so many people turning to social media ...
While it can often be difficult to know exactly why one marketing campaign works and another doesn't, there are plenty of psychological principles of human behavior which can be used to generate better, more effective marketing campaigns. And don't worry, you won't need a degree in psychology to understand how ...
With all the focus that social media has received in the last few years, most businesses know they need to have a social media presence if they are going to compete for consumer attention. Unfortunately, it is not enough to simply set up an account on one of the popular ...
Content marketing has become an invaluable strategy for any business that wants to successfully develop a community of loyal customers connected with their brand. Scripted will highlight industry leaders who are successfully leveraging the power of content marketing to provide honest and valuable resources that resonate with their customers in ...
Regardless of how long you've been using Twitter, you should always keep an eye out for inspirational business professionals to follow. The wealth of business information on Twitter offers constant opportunities to improve your game when it comes to entrepreneurship or running a business of any size. More specifically, there ...
Creating top quality content is only one part of a great content marketing strategy. In order to drive traffic and sales, your content must reach the right audience across multiple channels and platforms. This post dives into where to distribute your content and what to publish across each platform. Social ...
In today's competitive business scenario, companies work relentlessly to build and sustain their brands. Social media platforms help companies reach customers, increase sales, and achieve competitive advantage. In some instances though, lack of understanding and absence of a well-defined strategy have led to social media disasters for some brands. Here ...
As the media landscape becomes increasingly competitive, businesses are being driven to adopt new practices to inform the public about the value of their products and services. Content marketing focuses on the creation of quality content that engages with your target demographic, and is an important tool that allows your ...