Creating top quality content is only one part of a great content marketing strategy. In order to drive traffic and sales, your content must reach the right audience across multiple channels and platforms. This post dives into where to distribute your content and what to publish across each platform. Social ...
Every business needs a website. Moreover, every business needs a blog. You may think you don’t need a blog for your business. Studies show that 81% of businesses that have a blog believe they’re “useful,” “important,” or “critical.” Their blogs help them drive business and keep them competitive in today’s ...
Mailchimp has evolved and changed quite a bit over the years. It's an email marketing service and (now) marketing automation platform. As with most tools, there are elements of Mailchimp that you’ll probably wish were different, but it’s still got that familiar feel. You can use it whenever you need ...
If you are in the customer service or consumer products industry, you understand the value of your online presence. 96% of Americans use the internet to do their shopping at least once per year , and e-commerce sales worldwide was 653 billion in 2020. An online presence and standout website ...
Anyone who has stayed remotely up to date in the world's news over the last decade has heard the terms "cryptocurrency" and "Bitcoin" on an unprecedented level. Cryptocurrencies are decentralized digital money based on blockchain technology. They are a revolution in the digital payment world. They have emerged as an ...
If you are the digital marketer for your small business, you know that optimized content marketing is the name of the game in today's marketing landscape. However, there are so many kinds of businesses, social media platforms and styles of content that it can feel like a whirlwind getting started. So what's a marketer to do? This course in Scripted's digital marketing course is all about social media tips for small businesses.
Measuring content marketing ROI can be tough. Five influencers, including Joe Pulizzi and Lee Odden, tell us what's most important to them when they're looking at metrics.
One of the most valuable assets your business can have is a customer base that not only demonstrates brand loyalty, but also actively participates in the selling and promoting of your products. The key to building and retaining such a devoted fan base is creating an emotional connection between your ...
If the goal of customer service is to be efficient and convenient, then social media is the ideal forum for achieving this. You want to reach out to as many of your clients as possible to ensure their satisfaction with your company. With so many people turning to social media ...
While it can often be difficult to know exactly why one marketing campaign works and another doesn't, there are plenty of psychological principles of human behavior which can be used to generate better, more effective marketing campaigns. And don't worry, you won't need a degree in psychology to understand how ...