Hiring a Real Estate Writer: The Step-by-Step Guide
Hiring a real estate writer can seem intimidating. You know that you need an exceptional writer who can produce compelling content. Knowing what you need, though, doesn’t necessarily mean that you know how to identify the right candidates for the job.
Follow the steps below to find terrific real estate writers who can help your organization succeed.
Determine What Type of Real Estate Writer You Need
First, you need to know what type of real estate writer you need. Do you need a writer with experience writing about commercial properties? Would you prefer a writer who frequently publishes articles about residential real estate? Does it make more sense for you to choose a writer with experience researching trends in the rental industry?
Identify your basic needs so you will know how to narrow your search.
Know What Audience You Want Your Content to Target
You can potentially save a lot of time by deciding what audience you want your content to target. Popular audiences include:
- Real estate investors.
- Commercial real estate sellers and buyers.
- Residential real estate sellers and buyers.
- Foreclosure buyers.
- Databases that maintain information about commercial and residential properties for sale.
- Landlords who want to buy more properties.
If you need content for experienced landlords and real estate investors, you can include detailed information about ROIs, development opportunities, and related topics.
If you want to attract people who want to buy or sell homes, then you will probably get the best results by publishing surface-level content that answers basic questions without using industry jargon or taking a deep dive into the details.
Some writers prefer targeting specific audiences. Knowing your audience now will make it easier for you to choose the correct writer for your content.
Review Scripted’s Suggestions for Exceptional Real Estate Writers
Scripted has relationships with thousands of writers working from locations all over the world. Some of our real estate writers stand out as exceptionally talented, hardworking people who get jobs done on time.
Since Scripted tracks member reviews, the platform can point you toward some of its best real estate writers. This option gives you an easy way to narrow your pool of potential writers.
Review Real Estate Writer Statistics and Reviews to Narrow Your Search
You don’t have to follow Scripted’s recommendations. You can always browse the reviews and statistics of individual writers to narrow your search.
When you find writers that look appealing to you, add them to your list of possible hires. Dismiss the writers who don’t sound like suitable matches.
Read Real Estate Content From Your Favorite Writers
Whether you use Scripted’s recommendations or do your own research to find writers, you will want to read real estate content from the people who stand out.
Reading writing samples will tell you a lot about a person’s ability to adapt to project requirements and brand voicing.
Ideally, you should read a few samples from each writer. The more you read, the better you will understand the real estate writer’s flexibility and talents. Not everyone will fit your needs. More often than not, you will build a shortlist of writers who look like promising options for your upcoming projects.
Request Content Pitches From Real Estate Writers
Many real estate companies searching for writers have been publishing in-house content for years. Eventually, you may find that you run out of interesting topics to write about. Trying to brainstorm dozens of blog titles becomes a challenging task after you’ve already written hundreds of posts.
Scripted lets you request content pitches from the real estate writers who interest you. You can choose to accept pitches from several writers, or use the pitches to decide which person you want to develop content for your website, newsletter, social media posts, and other publications.
It never hurts to maintain relationships with a few writers. That way, you help ensure that you always have content when you need it. Someone going on vacation or handling other responsibilities won’t derail your publishing schedule.
Hire an Experienced Real Estate Writer for Your Organization
Hire an experienced real estate writer from Scripted by reading the profiles of our top writers. You can get a 30-day free trial that lets you experience the Scripted platform.
Most individuals and organizations – including real estate agents, investment groups, and real estate databases – find that they get noticeable results by publishing content that builds relationships, educates audiences, and encourages readers to reach out for more information.
