The nutrition industry continues to experience immense growth.
By 2025, the human nutrition market is predicted to reach $465.4 billion, growing at a rate of 6.6% each year. Whether you offer nutrition consulting services, sell nutrition-based meal kits, or offer holistic health advice online, an effective content marketing strategy will help you increase organic traffic to your site. This will allow you to increase brand awareness and support your bottom line.
Not sure where to start — or where to find nutrition writers you can count on?
This guide is for you!
Why Hire a Nutrition Writer?
Research shows that the vast majority of Americans are interested in healthy food.
As they say, "health is wealth," which presents many unique opportunities for those in the nutrition industry. The public seeks credible businesses and individuals who can help them eat well and maintain positive health.
This is why the importance of quality content comes into play.
A content marketing strategy can help you connect with your audience and build credibility — but only when executed properly. The key is understanding the value that quality content brings to your audience, which leads to greater trust and loyalty.
To ensure consistent, quality content, you'll want to invest in a freelance nutrition writer. When you hire a professional nutrition writer, your audience will benefit from engaging, valuable content. As your site gains more traffic, you will then be able to position yourself as a leader in this growing industry. The key is building authority — especially within the nutrition industry. People rely on you for expert advice.
Just some reasons why you should hire a nutrition writer include:
- They offer unique skills
- They will help you save your most precious resource — your time
- They understand your target audience, helping you build strong relationships
- They bring their unique background and ideas to the table
The Hiring Process Explained in 5 Steps
Hiring a nutrition writer you can trust with your brand and reputation can be daunting. However, once you work with qualified writers, you'll see how beneficial this partnership will be. The key is knowing where to look, as not all writers are equal.
Step One: Figure Out What Your Content Needs Are
Before you hire a writer, you need an idea of what it is you wish to achieve. If you want to position yourself as a leader in the nutrition industry and boost your ranking, you'll want to create a comprehensive content marketing strategy.
To achieve your goals, you'll need content that converts — but not just any content.
It's important to understand the importance of quality content from day one. This will ensure the greatest ROI. Whether you are focusing on your blog, email newsletters, website copy, social media content, or all of the above, you'll want to find writers who can tend to all of your content needs.
As you build your strategy, build buy personas as well.
Recommended Reading: Be Relevant! Building Buyer Personas To Guide Your Content Strategy
Step Two: Find a Reliable Source to Hire Nutrition Writers
Hiring a writer you LOVE is easier said than done. There is an endless number of freelance writers out there, and for many businesses, that's the issue. It can be hard to find a nutrition writer that is skilled, creative, and reliable. This process can also be incredibly time-consuming, as you need to interview applicants and then put your trust in their abilities.
Sometimes, after spending a significant amount of time searching, this approach works out. In other instances, random hires end up wasting time and money — the two resources you can't afford to waste.
The other option is to partner with a content creation platform that completes the vetting process for you. When you can choose from a pool of talented writers that have been previously vetted, you will benefit from greater peace of mind and increased productivity.
Step Three: Hire the Perfect Nutrition Writers
Once you find a source, you'll need to hire a writer or two! Before you build your winning writing team, know exactly what it is you're looking for. Do you want to take a highly scientific, formal approach — or do you want to be more light-hearted?
What tone of voice do you wish to achieve? What experience will be required to truly connect with your audience? These are the types of questions you need to ask yourself before you can find the "perfect" fit.
Once you know what you're looking for, narrow down writers that best suit your needs. Invite them to apply to your job and see how they approach the proposal process.
Step Four: Create Winning Content
So you've hired a writer that understands the nutrition industry and your goals — now it's time to create content that converts. Whether you offer a list of potential blog post topics or want someone to write a specific press release, it's important to work with the writers you hire to ensure the best final product.
You want to be proud of the content you publish on your website and social media, so once you find a writer you love, re-hire them time and time again. Again, when you partner with a content creation platform, re-hiring nutrition writers is simple and efficient.
Step Five: Keep It Going
Content marketing is a marathon, not a sprint. You need to publish regular content, driving loyalty and trust. Dietitians and nutritionists often strive to build a tight-knit community — and content is the perfect way to do so. The more quality you publish, the higher you will rank, and the more exposure you'll get.
It's also important to remain mindful of key metrics and analytics. This will help you make more informed decisions based on what's working and what's not. As industry trends change, you'll need to adapt. However, one thing is certain — quality content will never go out of style.
Related: Closing the Loop: Scripted Analytics and the ROI of Content Marketing
How Scripted Can Help
Finding a nutrition writer to meet your content needs doesn't need to be complicated. Scripted makes the hiring and content creation process seamless.
Once you become a member, you can browse thousands of writers. Best of all, Scripted has done all the "heavy lifting" for you. The writers available for hire on the Scripted platform have passed rigorous testing. Only the top 2% of applicants are accepted. This helps ensure quality content and lasting professional relationships.
Regardless of your content needs, Scripted writers can help you reach your goals. To find the perfect fit, you can browse writers with expertise in nutrition. Invite writers to submit proposals and choose the writer(s) who ticks all the boxes in terms of what you're looking for. There are thousands of professional writers on the platform, which will help you find the best hire for your content marketing strategy and brand.
From start to finish, everything is completed on the Scripted platform, allowing you to focus on what really matters — your business.
Ready to get started? Start browsing our top nutrition writers today!