What Are Transcriptions? | Glossary

Making a transcription involves listening to spoken words and reproducing them accurately with written text. The process requires a good ear, attention to detail, and extensive knowledge of how people in different regions communicate.

Adding audio and video content to your website can increase visitor engagement. Unfortunately, search engines don’t know how to identify content in your audio and video files. Visitors may love what you publish, but people who don’t come to your site regularly probably won’t see your work. Adding a transcription turns your audio and video into content marketing that search engines can index.

Some of the benefits you can expect from adding transcriptions to your web pages include:

  • A higher search engine ranking
  • Increased traffic to your website
  • Better communication with your audience (transcriptions can make garbled audio easier to understand)
  • More leads and conversions
  • Better access for people with hearing or vision loss

Without a transcription, you miss the opportunity to engage with potential visitors who would love to find your content.

Writing transcriptions might sound easy, but it takes several skills. The average person might be able to transcribe a minute or so of a conversation. Tackling a longer project, however, separates the professionals from the amateurs. Since transcripts can play an important role in your content marketing strategy, you need to make sure that you hire someone with experience.

Scripted vets our transcription writers to make sure they have the right skills to complete challenging jobs accurately. When you hire a transcription writer from the Scripted network, you’ll get exceptional quality from a professional who has a keen ear for language. You’ll also get a clean transcript that reproduces conversations perfectly without any misspellings.

Make your audio and video content marketing more effective by hiring a professional transcriptionist on Scripted. You should see improvements in your traffic, search engine ranking, and engaging quickly.

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Search engine optimization is firmly embedded in mainstream marketing and is a necessary element of any company’s marketing plan. About one-third of the world’s population now buys online. They also look for local services there. To survive and thrive, your company needs to master the elements of SEO strategy.

Scripted can help you develop this strategy through its SEO tools, quality content writers, and AI marketing services. For more information, fill out his brief online form or call 1-866-501-3116.

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