What Are Press Releases? | Glossary

Press releases look rather simple, but they take quite a bit of skill to create. Not every writer knows how to create a catchy headline, interview people to collect supporting quotes, and provide clear calls to action that motivate readers to learn more. The best press release writers do all of this and more within 500 words. It’s a skill that takes time and practice to perfect.

Some companies mistakenly believe that press releases don’t matter as much in the digital era as they once did. In truth, well-written, informative press releases remain one of the most effective ways to disseminate news to media outlets and customers.

Press releases offer numerous benefits, such as:

• Increasing engagement with traditional media outlets, social media influencers, and customers.
• Improving brand awareness by spreading the word about your new products, services, and events.
• Generating backlinks by encouraging websites to publish your press release and link to your website.
• Expanding your email list by connecting with more people who show interest in your business.

Your organization probably doesn’t send out press releases very often. You don’t want to overwhelm people with too much information about everything your team accomplishes. Unlike blog posts, which you might publish daily, you only use press releases when you have something important to tell the world.

Don’t miss the opportunity to get your press release right. Scripted works with hundreds of experienced press release writers who have demonstrated exceptional skill. Some of them focus on writing press releases for companies in specific industries. For example, software writers might want to use their expertise to announce new products or features coming from developers.

Save yourself time and get better results by hiring a press release writer on Scripted. Take a few moments to browse their profiles, read their published work, and decide who you think has the right voice to explain your upcoming event, product release, or service announcement. You never get a second chance to make a first impression.