Blog Post Frequency Secrets: Often and Consistent
We love content marketing because it gets traffic and conversions. This is why consistent blog post frequency is essential for optimized content marketing. When it comes to creating content, consistency is critical (and a little alliteration is allowed). Content creation is sort of like dating – if you’re not attempting to make a connection frequently enough, you’re not going to get a date. Except in our case, the “date” is ROI. So what, exactly, makes a content strategy consistent without being repetitive? This is maybe the most important question in content marketing 101, and it’s the next topic on our digital marketing course.
Consistent Content PaysSo how much content do you need to produce? Based on a study conducted by Hubspot, the average return for 15 blog posts per month is 1,200 new leads per month. Businesses that post 16 or more times per month receive 3.5 times more traffic than businesses that post four or fewer times each month. Read more: Easily Create Consistent Content With an Editorial Calendar Both Hubspot and Moz conducted experiments to determine how blog post frequency affects traffic. Both found that after they published double the content, their traffic increased, and after they published content at half their regular frequency, traffic decreased. Hubspot noted a significant drop of -30% in traffic.
“After they published double the content, their traffic increased, and after they published content at half their regular frequency, traffic decreased. Hubspot noted a significant drop of -30% in traffic.“Other studies reveal how many companies are leaving money on the table because of inconsistent content. According to a Corporate Visions survey, just 26 percent of companies had a formal message development process. Yet companies who publish an average amount of content see 200% or more ROI from that same content over 36 months. That’s a lot of dough to be leaving on the table if you’re not publishing frequently enough. But where do you start?