Skip to main content
Footer-logo Scripted-horizontal-dark
Solutions Down-arrow-black
Book-closed
Content Intelligence
Custom analytics to map your content vs. industry and competitive trends and ensure your brand’s message meets the market.
Stars-02
Content Strategy
Daily ideas, recommendations and strategies to optimize performance across every marketing channel.
Life-buoy-01
Content Production
Create content at scale for every marketing channel in your brand’s unique voice.
Play-circle
Marketing Execution
Distribute the right content to the right customer no matter what platforms you use.
Industries Down-arrow-black
Agriculture
Art & Design
Automotive
Building Materials
Cannabis
Career
Construction
Counseling
Customer Service
Dental
Education
Energy & Environment
Engineering
Fashion & Beauty
Family Practice
Food & Beverage
Gaming
Health & Wellness
Healthcare
Higher Education
Home & Garden
Human Resources
Injury Law
Interior Design
IT & Security
Insurance
Legal
Manufacturing
Media & Entertainment
Medical Law
Nutrition
Parenting
Payments
Personal Finance
Real Estate
Relationships
Retail & Ecommerce
Religion & Spirituality
Restaurant and Bar
SaaS
Sales
Senior Services
Software
Sports & Fitness
Technology
Transportation & Logistics
Travel
Customers Down-arrow-black
Building-03
Enterprises
On-brand content that performs across all inbound, outbound and PR channels.
Share-07
Agencies
Workflow solutions that support content strategies and cost-effective creation for every client.
Tv-03
Media Publishers
Scalable content production that complements your existing editorial content.
File-06
Content Marketers
Insights, strategies and content to support your SEO, ABM, and social media marketing campaigns.
Volume-max
Brand Marketers
Subject Matter Experts that ensure your brand’s story is told with integrity and performance in mind.
Bar-chart-square-plus
Sales Teams
Everything you need to support 1:1 personalized outbound campaigns and get deals closed, quickly.
Resources Down-arrow-black
Book-open-01
Blog
Scripted has supported Content Marketers with insights for over a decade. Find everything you need here.
Lightbulb-05
Knowledge Base
Further resources on using Scripted and industry best practices as they evolve.
Speaker-02
Case Studies
Learn how Scripted customers have leveraged our platform to drive successful content marketing campaigns.
Briefcase-01
Writing Samples
See Scripted’s Subject Matter Expert writers and editors in action.
Backpack
Free Tools
Tons of AI-powered tools to make your job easier.
Pricing
Sign In GET STARTED
Menu button
x Close Menu Solutions Down-arrow-black
Book-closed
Content Intelligence
Custom analytics to map your content vs. industry and competitive trends and ensure your brand’s message meets the market.
Stars-02
Content Strategy
Daily ideas, recommendations and strategies to optimize performance across every marketing channel.
Life-buoy-01
Content Production
Create content at scale for every marketing channel in your brand’s unique voice.
Play-circle
Marketing Execution
Distribute the right content to the right customer no matter what platforms you use.
Industries Down-arrow-black
Agriculture
Art & Design
Automotive
Building Materials
Cannabis
Career
Construction
Counseling
Customer Service
Dental
Education
Energy & Environment
Engineering
Fashion & Beauty
Family Practice
Food & Beverage
Gaming
Health & Wellness
Healthcare
Higher Education
Home & Garden
Human Resources
Injury Law
Interior Design
IT & Security
Insurance
Legal
Manufacturing
Media & Entertainment
Medical Law
Nutrition
Parenting
Payments
Personal Finance
Real Estate
Relationships
Retail & Ecommerce
Religion & Spirituality
Restaurant and Bar
SaaS
Sales
Senior Services
Software
Sports & Fitness
Technology
Transportation & Logistics
Travel
Customers Down-arrow-black
Building-03
Enterprises
On-brand content that performs across all inbound, outbound and PR channels.
Share-07
Agencies
Workflow solutions that support content strategies and cost-effective creation for every client.
Tv-03
Media Publishers
Scalable content production that complements your existing editorial content.
File-06
Content Marketers
Insights, strategies and content to support your SEO, ABM, and social media marketing campaigns.
Volume-max
Brand Marketers
Subject Matter Experts that ensure your brand’s story is told with integrity and performance in mind.
Bar-chart-square-plus
Sales Teams
Everything you need to support 1:1 personalized outbound campaigns and get deals closed, quickly.
Resources Down-arrow-black
Book-open-01
Blog
Scripted has supported Content Marketers with insights for over a decade. Find everything you need here.
Lightbulb-05
Knowledge Base
Further resources on using Scripted and industry best practices as they evolve.
Speaker-02
Case Studies
Learn how Scripted customers have leveraged our platform to drive successful content marketing campaigns.
Briefcase-01
Writing Samples
See Scripted’s Subject Matter Expert writers and editors in action.
Backpack
Free Tools
Tons of AI-powered tools to make your job easier.
Plans Sign In Get Started
  1. Blog Home
  2. Content Marketing
  3. Alan Kelsky
  4. How To Find Evangelists In Your Audience

How to Find Evangelists in Your Audience

Qbrx9jvjqag1zz48sjp7

Evangelists are great people to have in your corner; they will promote your business because they're genuinely happy with your service.



The best evangelists for your business are mainstream customers. These are the average Janes and Joes who shop at your store. Alex Goldfayn, author of the recently published book Evangelist Marketing suggest to start off by targeting the average customer who is typical in every way except that they're "hyper-repeat customers." The foundation for creating evangelists from customers is to leverage your strengths in order to understand your customers.

See also: How to Grow an Audience Through Content Creation

If you're interested in discovering your evangelists, here are five steps to consider in the transformation.

1. Excel at Your Service


Think about the best steak dinner you ever had in your entire life. In all likelihood, you told a bunch of people about it. Had it only been an average steak dinner, you probably would tell no one about it. It was okay, but not up to a recommendation. Whatever your product or service is, excel at it first.

2. Show Appreciation to Your Repeating Customers


Find your customers and show them how much you appreciate them. If you have a "fan page" or a Google+ page, offer your followers a special deal every now and then. A steak restaurant may offer a free dessert to anyone who mentions the page or blog where you announced the special deal.

3. Listen & Respond to Complaints


Do all you can to make the situation right. Admitting that your business made a mistake, then fixing it for the customer will enhance your reputation on social media and convert a disappointed customer into an evangelist, along with others who read your reviews. You must maintain a positive reputation on social media.

4. Leverage Your Employees


Your employees can be evangelists or at least emissaries. This requires a two-step method that management needs to implement. First, they need to love where they work because they are treated with respect and feel valued by their employer. The second is that they need to be well-trained in customer relations and praised when they have done something routine that makes a customer happy.

5. Quality Over Quantity


It's better to focus like a laser on a small number of influential clients in order to make it manageable for you to build a personal relationship. Communication with you for any reason should be easy, so make sure they know how to reach you if they believe they need to.
Evangelist marketing is one of the few marketing efforts that start with the customerrather than your company. It is a form of word-of-mouth marketing. When you identify a potential evangelist, ask for a testimonial. When you do this, you are letting these key people know that you appreciate them as your customer.

Evangelists are credible with their peers and can be more influential than a celebrity endorsement. They are underused resources that, if nourished and developed, are the key to growing your business.

Have your turned your clients into evangelists? Share your stories with us in the comments section below.

To Read More About Content Creation, See Below:


How Content Helped LearnVest Become a Trusted Authority in Financial Advice
How to Make Sure Your Content's Quality is Suitable for Google News
How to Use Twitter for Customer Service

Powered by Scripted.com

 


Published by Alan Kelsky on Monday, November 18, 2013 in Content Marketing, Audience Development.

Sign Up For Your 30 Day Free Trial Today!

You agree to Scripted’s Terms of Use and Privacy Policy.
Already have an account? Login
Member & Writer Services
Membership Plans Become A Writer Help Center Customer Login Writer Login
Resources
Hire Writers Scripted Blog Glossary Competitors Blog Ideas Products
Legal
Privacy Terms of Use Writer Services Agreement GDPR Trust
Follow Us





Scripted-horizontal-light
©2011-2025
Hubspot chat