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Content Intelligence
Custom analytics to map your content vs. industry and competitive trends and ensure your brand’s message meets the market.
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Content Strategy
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Create content at scale for every marketing channel in your brand’s unique voice.
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Distribute the right content to the right customer no matter what platforms you use.
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Art & Design
Automotive
Building Materials
Cannabis
Career
Construction
Counseling
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Family Practice
Food & Beverage
Gaming
Health & Wellness
Healthcare
Higher Education
Home & Garden
Human Resources
Injury Law
Interior Design
IT & Security
Insurance
Legal
Manufacturing
Media & Entertainment
Medical Law
Nutrition
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Payments
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Real Estate
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Senior Services
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Enterprises
On-brand content that performs across all inbound, outbound and PR channels.
Share-07
Agencies
Workflow solutions that support content strategies and cost-effective creation for every client.
Tv-03
Media Publishers
Scalable content production that complements your existing editorial content.
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Content Marketers
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Volume-max
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  1. Blog Home
  2. Audience Development

Audience Development

Be Relevant! Building Buyer Personas To Guide Your Content Strategy

Be Relevant! Building Buyer Personas To Guide Your Content Strategy

Do you know who's consuming your content? Learn more about how to create the right content for your buyer personas....

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

JD Peterson

May 27, 2015
Overcome That Metrics Plateau!

Overcome That Metrics Plateau!

Has your blog's activity hit a plateau? Follow these strategies to breathe new life into your blog....

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Scripted Writers

October 02, 2014
Don't Be a Content Snob: Listen to What Your Audience Wants

Don't Be a Content Snob: Listen to What Your Audience Wants

Delivering fun, engaging content is more important than pleasing your inner critic....

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Scripted Writers

April 23, 2014
Five Ways to Turn Your Audience into Content

Five Ways to Turn Your Audience into Content

Running out of story ideas? Listen to your audience. ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

November 26, 2013
Growing an Audience on Instagram When You're Focused on Written Content

Growing an Audience on Instagram When You're Focused on Written Content

Just because photography isn't part of your content strategy, doesn't mean you have to neglect Instagram....

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Jack O

November 21, 2013
How to Find Evangelists in Your Audience

How to Find Evangelists in Your Audience

Evangelists are great people to have in your corner; they will promote your business because they're genuinely happy with your service....

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Alan Kelsky

November 18, 2013
Alexis Grant of Socialexis: How to Grow an Audience Through Content Creation

Alexis Grant of Socialexis: How to Grow an Audience Through Content Creation

Alexis discusses effective strategies in audience development, the best channels to promote content and why quality over quantity matters....

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Nicole Karlis

November 13, 2013
Platforms that help monitor user-generated content

Platforms that help monitor user-generated content

A look at different platforms that can help monitor and simplify your user-generated content....

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Verneda Lights

November 11, 2013
How Content Helped LearnVest Become a Trusted Authority in Financial Advice

How Content Helped LearnVest Become a Trusted Authority in Financial Advice

Scripted.com interviewed LearnVest's editor-in-chief Carrie Sloan about how they developed a successful content strategy, what it takes to gain trust from a target audience and why personal stories ca...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

November 06, 2013
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