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Content Audit
Audit existing content to find gaps, improve quality, and prioritize updates
Brand Compliance
Keep content aligned with brand voice, style, and governance standards
SaaS
Drive SaaS growth with content built for activation, retention, and scale
Content Strategy
Build a focused content roadmap with clear priorities, channels, and goals
Content Governance
Set rules and workflows to keep content quality and messaging consistent
Social Media
Get social content tailored to each platform, audience, and campaign goal
AEO / GEO
Optimize content for AI answers and generative search discovery
Workflow Optimization
Streamline your content process to ship faster with fewer bottlenecks
eCommerce
Improve product visibility and conversions with ecommerce-focused content
SEO
Create search-optimized content strategies that increase rankings and traffic
Content Repurposing
Turn existing assets into new formats to extend reach and ROI
Performance Analytics
Measure content impact and optimize strategy using performance insights
AI
Use AI-assisted workflows to scale content production with consistency
ABM
Power account-based marketing with targeted content for key accounts
Workflow Integrations
Connect Scripted with your stack to simplify collaboration and delivery
Expert Content
Work with expert writers to produce trusted, high-quality brand content
PR
Support PR campaigns with clear messaging and publish-ready content
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Publish and distribute content efficiently across channels that matter
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Agriculture
Art & Design
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Building Materials
Cannabis
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Construction
Counseling
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Food & Beverage
Gaming
Health & Wellness
Healthcare
Higher Education
Home & Garden
Human Resources
Injury Law
Interior Design
IT & Security
Insurance
Legal
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Media & Entertainment
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Nutrition
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Payments
Personal Finance
Real Estate
Relationships
Retail & Ecommerce
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Restaurant and Bar
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Sales
Senior Services
Software
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Customers Down-arrow-black
Enterprises
Scale enterprise content programs with governance, quality, and speed
Sales Teams
Create sales content that builds trust and moves prospects to close
Agencies
Deliver client content faster with flexible production and managed workflows
Content Marketers
Plan and produce high-performing content across the full funnel
Media Publishers
Expand editorial output with scalable, publication-ready content support
Brand Managers
Keep every asset aligned to brand voice, tone, and positioning
Small Businesses
Get affordable, high-impact content to grow awareness, leads, and revenue
Performance Marketers
Use conversion-focused content to improve campaign efficiency and ROI
Resources Down-arrow-black
Blog
Read actionable content marketing insights, trends, and practical guides
Blog Ideas
Generate fresh blog topics aligned to your audience and goals
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See real customer outcomes and how teams achieved measurable results
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  1. Blog Home
  2. Audience Development

Audience Development

Be Relevant! Building Buyer Personas To Guide Your Content Strategy

Be Relevant! Building Buyer Personas To Guide Your Content Strategy

Do you know who's consuming your content? Learn more about how to create the right content for your buyer personas....

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

JD Peterson

May 27, 2015
Overcome That Metrics Plateau!

Overcome That Metrics Plateau!

Has your blog's activity hit a plateau? Follow these strategies to breathe new life into your blog....

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Scripted Writers

October 2, 2014
Don't Be a Content Snob: Listen to What Your Audience Wants

Don't Be a Content Snob: Listen to What Your Audience Wants

Delivering fun, engaging content is more important than pleasing your inner critic....

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Scripted Writers

April 23, 2014
Five Ways to Turn Your Audience into Content

Five Ways to Turn Your Audience into Content

Running out of story ideas? Listen to your audience. ...

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Nicole Karlis

November 26, 2013
Growing an Audience on Instagram When You're Focused on Written Content

Growing an Audience on Instagram When You're Focused on Written Content

Just because photography isn't part of your content strategy, doesn't mean you have to neglect Instagram....

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Jack O

November 21, 2013
How to Find Evangelists in Your Audience

How to Find Evangelists in Your Audience

Evangelists are great people to have in your corner; they will promote your business because they're genuinely happy w...

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Alan Kelsky

November 18, 2013
Alexis Grant of Socialexis: How to Grow an Audience Through Content Creation

Alexis Grant of Socialexis: How to Grow an Audience Through Content Creation

Alexis discusses effective strategies in audience development, the best channels to promote content and why quality over...

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Nicole Karlis

November 13, 2013
Platforms that help monitor user-generated content

Platforms that help monitor user-generated content

A look at different platforms that can help monitor and simplify your user-generated content....

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Verneda Lights

November 11, 2013
How Content Helped LearnVest Become a Trusted Authority in Financial Advice

How Content Helped LearnVest Become a Trusted Authority in Financial Advice

Scripted.com interviewed LearnVest's editor-in-chief Carrie Sloan about how they developed a successful content strategy...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

November 6, 2013
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