Skip to main content
Solutions
Content Strategy & Ideation Content Creation & Workflow Publishing & Promotion Performance & Optimization
Customers
Enterprise Agencies Media SMBs
Talent
Find Writers Join Talent Network Job Board Writer FAQs
Industries Plans Get Started Login 1 (866) 501-3116

Industries

Agriculture Art & Design Automotive Building Materials Cannabis Career Construction Counseling Customer Service Dental Education Energy & Environment Engineering
Fashion & Beauty Family Practice Food & Beverage Gaming Health & Wellness Healthcare Higher Education Home & Garden Human Resources Injury Law Interior Design IT & Security
Insurance Legal Manufacturing Media & Entertainment Medical Law Nutrition Parenting Payments Personal Finance Real Estate Relationships
Retail & Ecommerce Religion & Spirituality Restaurant and Bar SaaS Sales Senior Services Software Sports & Fitness Technology Transportation & Logistics Travel
x Close Menu Solutions
Content Strategy & Ideation Content Creation & Workflow Publishing & Promotion Performance & Optimization
Industries
Agriculture Art & Design Automotive Building Materials Dental Gaming Fashion & Beauty Family Practice Cannabis Career Construction Counseling Customer Service Injury Law Interior Design IT & Security Retail & Ecommerce Education Energy & Environment Food & Beverage Personal Finance Healthcare Health & Wellness Higher Education Home & Garden Human Resources Transportation & Logistics Insurance Legal Manufacturing Media & Entertainment Medical Law Nutrition Parenting Payments Real Estate Religion & Spirituality Restaurant and Bar SaaS Sales Senior Services Software Sports & Fitness Technology Travel Relationships Engineering
Customers
SMBs Agencies Enterprise Media
Plans Talent
Find Writers Join Talent Network Job Board Writer FAQs
Get Started Login 1 (866) 501-3116
  1. Blog Home
  2. Content Marketing
  3. Jack O
  4. These Emotions Might Make Your Written Content Go Viral

These Emotions Might Make Your Written Content Go Viral

These Emotions Might Make Your Written Content Go Viral
Is feeling surprised the foundation of viral content -- or is it inspiration?



People historically make buying decisions emotionally -- so it stands to reason you need to evoke the right emotions to motivate them to buy your product. This is where content can play an integral in your brand messaging strategy. From making your audience feel good to inspiring them to create change -- here are four ways to evoke emotions that are likely to increase traction and engagement for your written content.

See also: Top Tips to Make Your Content Go Viral

1. Boost Your Reader's Confidence


In many cases, people buy things because of the way the brand makes them feel about themselves. If a certain brand makes them feel intelligent, confident or inspired, they are more likely to buy from that brand.

In order to evoke these types of emotions from readers, you need to choose your language with care and deliberately convey with every word that your readers are special. Use vocabulary that is positive, uplifting and resonates with your particular market segment. Don't try to use fancy words with an audience that won't get their meaning--this will have the opposite effect to what you want. Instead, write in a way that reflects your audience's core values.

See also: Five Ways to Turn Your Audience into Content

2. Inspire to Share


If you want your audience to share your posts on social media, try to inspire them. When people feel inspired and empowered, they want to pass the good news on to other people they care about, especially during difficult times. That's why stories about people helping each other or people experiencing miracles tend to make the rounds on social media pages.

Writing inspirational content is often a matter of storytelling. If you can share an experience from your life or the life of a customer who overcame the same problems that your current customers are dealing with, they may feel inspired. You may also want to share inspirational one-liners on Facebook or Twitter. If you do, make sure you provide an original take on what you are saying rather than posting well known platitudes.

See also: What's the Deal With Cat Memes?

3. Surprise!


When your writing contains something unexpected and interesting, readers pay close attention to what's next. If you sell flowers, people might expect that a Valentine's Day post will be about the perfect flower for your significant other. If you talk about taking a lover on a walk through flower gardens giving gifting a luxurious bouquet, your audience may be pleasantly surprised.

4. Leverage Anger to Inspire Change


Positive emotions like surprise and inspiration are the safest bets, but other emotions can also inspire sharing, too. MIT Technology Review took a look at the sharing patterns of 200,000 users on the social media platform Weibo and concluded that anger motivates a reader to share more than the other studied emotions.

If you are able to move an audience towards frustration with something wrong or unfair, it can motivate them to seek change. You can talk about some injustice related to the service you provide, then explain that your company exists to correct that problem.

But be warned, this doesn't mean that negative emotions should be the way to go. The same study noted that similar negative emotions like sadness and disgust do not trend well.

Anger can be risky because people might associate your brand with a negative emotion, but this risk can pay off if done correctly. If done right, it's a sure boost to your bottom line.

What did you think about this article? Share your thoughts with us in the comments section below.

To Read More About Psychology & Content, See Below:


3 Questions to Ask Yourself Before Paying to Promote Content
Five Ways to Turn Your Audience into Content
These Emotions Might Make Your Content Go Viral

Published by Jack O on Tuesday, February 11, 2014 in Content Marketing, Writing.

Sign Up For Your 30 Day Free Trial Today!

You agree to Scripted’s Terms of Use and Privacy Policy.
Already have an account? Login
©2011-2023
Our Company
About Us Privacy Terms of Use GDPR Trust
For Members
Enterprise Agencies Publishers Customer FAQs Newsletter Customer Sign In
For Writers
Writer Services Agreement Writer FAQs Writer Sign In
Additional Resources
The Scripted Blog Industries Podcast Technology Affiliates Competitors
Social Buttons