When Outsourcing Written Content is Good for Your Business
Outsourcing content can help your business increase its brand's exposure, ease budget woes and more.
Content in its entirety has helped brands and marketers immensely. According to Brafton, 52 percent of consumers say blogs have impacted their purchasing decisions and 60 percent say branded content helped them make better product decisions. This makes content by far the most important component in marketing your business online. However, many business owners find they just don't have the time or manpower to create the amount of content that's necessary to boost their SERP position, SEO ranking or social presence. This leads them to outsource. If you're looking to boost your online presence, here are a few reasons you may consider outsourcing your content.
You Lack the Budget to Hire In-House Content Creators
Starting a business is both rewarding and stressful. The amount of money it takes to launch the business often leaves new business owners with a very small budget for marketing. This is what makes inbound marketing so appealing. It's very low cost and relatively easy to do, but the glue that holds it all together is quality content.
Online ads, web pages, landing pages, blogs, social media accounts and explainer videos all require well-written content to work. If you don't have the funds to hire a full-time content creation staff, outsourcing is likely the best solution.
You Need Increased Brand ExposureIf you're a web-based business owner, SEO content can increase traffic to your website. SEO content is web content that incorporates specific elements that a search engine looks for in authoritative pages. These elements include:
- Relevant keywords or phrases that people search for in order to find businesses like yours
- Unique content that provides important information about your specialty
Businesses that aren't well-versed in content creation may be tempted to stuff their content with keywords. Search engines view this as an unfair practice and rank the website lower in the results. Ad-heavy content, poorly structured content, plagiarized content and unrelated content can land a website in Google purgatory, or worse, banned from Google.
To prevent these penalties and improve your place in search results, you can outsource your content to a content creation company. These companies hire writers with expertise in web content creation and education in various industries.
You Need More LeadsB2B and B2C businesses look to the web for fresh leads. Content such as white papers, newsletters, press releases and blog posts, all work to draw interest to you and your brand. Our Social Times found that B2B companies with professional blogs generate 67 percent more leads than those without.
You Don't Know Where to Start
Case Study: InsideView Gained a Bigger Following by Outsourcing
As you can see, content creation isn't all about writing and posting. It's a carefully learned craft that, if done right, can yield some pretty exciting results.
Published by JD Peterson on Tuesday, November 12, 2013 in Content Marketing, Content Strategy, Digital Marketing, Outsource Content.