You Lack the Budget to Hire In-House Content Creators

Starting a business is both rewarding and stressful. The amount of money it takes to launch the business often leaves new business owners with a very small budget for marketing. This is what makes inbound marketing so appealing. It's very low cost and relatively easy to do, but the glue that holds it all together is quality content.

See also: What the 'New York Times' Can Teach You About Quality Content

Online ads, web pages, landing pages, blogs, social media accounts and explainer videos all require well-written content to work. If you don't have the funds to hire a full-time content creation staff, outsourcing is likely the best solution.

You Need Increased Brand Exposure

If you're a web-based business owner, SEO content can increase traffic to your website. SEO content is web content that incorporates specific elements that a search engine looks for in authoritative pages. These elements include:

• Relevant keywords or phrases that people search for in order to find businesses like yours


• Unique content that provides important information about your specialty

Businesses that aren't well-versed in content creation may be tempted to stuff their content with keywords. Search engines view this as an unfair practice and rank the website lower in the results. Ad-heavy content, poorly structured content, plagiarized content and unrelated content can land a website in Google purgatory, or worse, banned from Google.

See also: The Importance of Google Authorship

To prevent these penalties and improve your place in search results, you can outsource your content to a content creation company. These companies hire writers with expertise in web content creation and education in various industries.

You Need More Leads

B2B and B2C businesses look to the web for fresh leads. Content such as white papers, newsletters, press releases and blog posts, all work to draw interest to you and your brand. Our Social Times found that B2B companies with professional blogs generate 67 percent more leads than those without.


Social media is also an ally that businesses use to draw in leads. However, the amount of content it takes to keep all of these platforms going is just too much for some businesses to handle, so they outsource. Outsourcing your social media posts, long content and specialized content ensures that you'll save money and generate more leads on a consistent basis.

You Don't Know Where to Start

 

Case Study: InsideView Gained a Bigger Following by Outsourcing