10 Things to Look for in your Next Blog Writer

Published by Kevin O'Connor on Tuesday, November 10, 2020 in Content Marketing.

Writing is an art form. While almost anyone can write casually, only the most dedicated and skilled writers strike gold with their blog content. Subjects abound with blogs, ranging from fitness routines to petty politics and the latest financial hacks - you can dramatically increase the chances of attracting and impressing your desired crowd with a rockstar writer you can trust.  

However, rather than hiring just any writer within a stone’s throw or a mutual acquaintance recommended by your favorite aunt, it is crucial to dive into some research. And yes, the search goes beyond that English major or journalism and mass media degree. You’ll need a writer who understands your needs inside out (like that best friend who knows you want that last slice of cake without saying a word) - and it goes even further than that. 

1. Being Responsive

A seasoned blog writer should have no issues with being contactable throughout the project. While it is impossible to have someone at your beck and call 24/7, the individual shouldn't seem "detached.” Response rates matter too. It is difficult (and frustrating) to share your ideas and concerns if the writer takes forever to reply. Fast response rates show a genuine interest and dedication to your project and the focus on bringing the best for your blog.  

Consider it for a minute - tardy replies may indicate that the writer is juggling multiple tasks, which might cause distractions and compromise the quality of your piece. There is an effective method to test a writer’s responsiveness - show some interest in their services and see how long it takes for them to reply. Of course, there is no obligation to commit to anything before establishing the right fit. 

2. Having a Strong Online Presence 

The world is becoming increasingly connected, especially with the new normal. A writer with a strong online presence exudes a certain sense of worldliness - being in tune with the latest discussions, technologies, and topics within their communities. An actively online writer is likely to possess relevant knowledge and skills to tailor your content for modern crowds.   

You can gauge your writer's online presence by seeking them across LinkedIn, Facebook, and Instagram. Look at their social media profile - do they receive many views and likes? Do they respond to comments? Are they affiliated with online groups that link them to a vast professional network? 

Yes, it seems like stalking, but a seasoned writer wouldn't worry too much about his/her online presence. They’ll see it as a great chance to leave a winning first impression on their prospects. 

3. Willing to Connect with the Brand Voice  

Brand voice is everything - even for something as casual as a blog. Consistency makes readers comfortable - and an experienced blog writer should stick to the brand voice, so the content doesn’t read awkwardly. More importantly, a brand voice defines you. 

You want someone who can understand your style and how you’d like to promote your blog. A writer who quickly adapts to your brand voice can easily shape an article according to your vision. The blogging process should never rely on guesswork - if a writer's tone seems off, provide some past samples or references to guide him/her to the right track. 

Top blog writers should have the ability to blend their content with the rest of your blog - seamlessly. Nobody should point at an article and say, ''some other guy obviously wrote it." If you wish to acknowledge the writer's work with a byline, check that the content fits nicely with the rest of your entries to provide readers with an enjoyable reading experience. 

Unless you’re seeking a fresh voice or perspective, it is best to avoid writers who insist on sticking with their style. Remember, your blog, your rules. 

4. Featuring a Strong Portfolio  

Experience is always a plus. Blog-writing is a creative skill best assessed according to past works. The ideal blog writer should have an online portfolio that showcases their latest creations. Always keep a lookout for writers with work published in your respective domain. If you're looking to promote your latest bridal gown collection, it isn't advisable to hire someone with a penchant for reviewing the latest smartphones (unless they're into weddings too). 

When browsing through an online portfolio, take a look at the writer's niche. Does their expertise resonate with your interest? It can be tempting to hire a writer with years of blogging experience, but it is ultimately the specialization that matters. Of course, it makes sense to consider years of experience if you want light, general content - but even so, be sure to look over their writing samples.  

5. Consistent Blogging 

Your writer should live up to consistent standards - not as a one-hit-wonder or one-and-done trooper. A writer with a picture-perfect portfolio might offer just that - a mere snapshot in a lackluster writing history. 

It is common to find clients disappointed at the disparity of quality when they hire a supposedly ace writer. To avoid that, seek writers who post often - anywhere and everywhere - including the blogosphere, social media, website content, and other miscellaneous publications. Consistent bloggers provide quality content. 

While the portfolio is a great start to get yourself acquainted with a writer's abilities, it shouldn't be the be-all and end-all criteria. Also, check the date of your writer's latest publication. An inactive writer may have rusty skills and a lack of updated information, which might be a real problem for rapidly evolving industries such as IoT or smart technology. 

6. Open to Ideas and Discussions 

The best blog preparations should involve the writer and client - essentially a dialogue that generates a trove of ideas. Seasoned blog writers would love to brainstorm for ways to level up your articles. These writers understand that they shouldn't rush good content; they will ask questions to eliminate ambiguity and vagueness. 

A writer who asks a barrage of questions before starting a project (and some more along the way if necessary) shows a keen enthusiasm and commitment to detail. 

Some writers may propose maintaining communication on online platforms via calls or video conferences to facilitate real-time interactions. These are highly effective as it fosters transparency in a project to ensure that reality meets expectations. 

7. Willing to Collaborate for Edits 

An experienced writer knows that there is always room for improvement. As such, they will react kindly to constructive criticism and work according to your revisions. An edit is not necessarily a bad thing, and some writers may see it as an opportunity to hit the sweet spot.  

Legendary copywriter Joseph Sugarman once shared that the first draft isn't mean to look impressive and allows writers to express themselves freely. It is what he did with the copy after the first draft that makes a difference.

Sugarman's theory holds weight in every type of writing, including blogs. An experienced writer accepts the possibility of an edit with open arms to wow clients with something incredible. 

8. Being Receptive to Feedback 

Aside from edits, seasoned writers take pride in their work and continuously seek feedback to improve their skills. Don't be surprised if you starred blog writer requests your frank opinion even if you've given thumbs of approval. 

Writers can be their own worst critics, and it isn't unusual for them to remain skeptical of their performance throughout their careers. It is essential to find a writer who values your professional opinion and your candid assessment of their work. 

9. Showing Interest in Long-term Collaborations 

Why settle for a single article when you can build a lasting relationship that offers quality standards? Your one-time blog writer may become the residential content guru of your site if all goes well. And experienced writers will not shy away from proposing a long-term working relationship. 

The uptick? A residential (retainer/contracted) blog writer has proven experience writing with your brand voice, fostering mutual trust. Your dedicated writer assures quality articles for your posting schedule while you provide him/her with a steady stream of projects. Win-win. 

10. Awareness of Market Trends

Quality blog writers don't just type anything that comes off from the top of their heads. They pursue a lay of the land with meticulous research based on the latest market trends and observations. The turbo-paced digital world accelerates old school supply and demand in newfound ways. You'll need a blog writer who loves research as much as the art of writing. You’ll need to keep your finger on the pulse to put your blog on the map.  

When in doubt, ask and learn more about the research techniques and tools employed by your writer. Seasoned blog writers will not hesitate to share the A to Zs of their methodologies and keep you in the loop. 

Scripted - The Hub for Quality Blog Writers

Decision paralysis is real - there are hundreds of agencies, job boards, and websites teeming with hopeful blog writers seeking a big break. Why spend hours scouring the internet and filtering through scores of applications when you’ve got the best content writers gathered at Scripted? We practice a rigorous selection process that qualifies only the cream of the crop.  

Our writers dedicate themselves to providing nothing but the best quality - consistently and with transparency. If you’re looking to revamp or build your blogs, Scripted is your go-to platform. 

Begin your journey to optimized blog content here. Why settle for anything less?