You’ve met a milestone in your content marketing strategy – congrats! So, how can you celebrate your success in a way that reinforces the reasons you succeeded in the first place?
Now that you’ve met your content marketing goals it’s time to celebrate, right? You’ve finally “figured it out” – what works with your audience and what doesn’t – and that’s awesome. Maybe your blog posts last month performed exceptionally well or a social campaign drove more leads than anticipated. Whatever the cause for celebration may be, there are ways to keep up the momentum of success and give you and your brand much-deserved recognition.
Meeting your goals means you’ve got a significantly bigger audience. Each new audience member means greater chances for spreading your content and gaining an even larger readership. Here’s what you can do with your newfound popularity:
Once your crowd grows to a substantial size, there are greater chances for passionate followers to emerge. These followers can be leveraged in a number of ways to get user-generated content that both grows your reach and increases the participation of other followers.
Creating content is a great way to spur action among an online community. Offer an incentive to get your newly grown audience to invite their friends to follow you. There are a number of ways to get started, but be wary of recently changed Facebook contest rules.
Now that you’ve got a sizable audience, it’s likely the diversity of your audience increases as well. More diverse people means there are a greater diversity of interests that you can use to engage your readers. Survey them to see what they think and what they’d like to see more of.
When you do something well, it’s not vain to tell others. Consumers are actually attracted to successful companies. The more they see you grow, the more likely consumers are to engage with your content and connect on social media.
You can get the word out about your latest success by:
Your successful campaign had good ideas, faithful execution and persistent attention. This wouldn’t have happened if you and the rest of your content team weren’t passionately invested in its success. It’s time to refill the coffers of the energy spent making the campaign a success — and to spend time reflecting as a group on what went well.
This is what you should talk about when you next meet:
When people forget to celebrate their successes, they can tire of what they do. If that’s let to fester, it can lead to burnout.
However, there’s nicer reason to talk about success in the workplace. Colleagues and can experience a significant boost in passion and creative energy when they feeling appreciated and understood. This brings a state of mind that encourages and rewards both creativity and hard work.