The Ultimate Content Marketing Guide: 20 Actionable Tips From The Experts

Digital technology has transformed how people communicate, and it has impacted every aspect of the relationship between consumers and the businesses they patronize. Traditional advertising campaigns that rely on a few attractive images and a list of product benefits simply don’t work anymore. Consumers are…

inbound marketing job

So You Want to Be an Inbound Marketer?

There are two types of marketing to consider: inbound marketing and outbound marketing. The two are different – and when it comes to crafting your marketing strategy, it’s important to understand the purpose of each and how they can fit into your larger, overall marketing…

How to Send an Email that Doesn’t Sound Like Spam

We send and receive many – maybe too many – emails every day. With all this practice, one would hope that the ability to write a coherent and compelling email is fairly common. Sadly, this isn’t so, as evidenced by all the spam-like junk that…

What I’ve Learned about Internet Marketing

We’ve come along away since Scripted launched about a year ago. We have funding, interns, and more than one full-time engineer. All three of these are major milestones in the growth of a startup. We’re now entering a new pubescent stage in our growth. There…

Email Marketing: Is it Really Effective?

Here’s my disclaimer: In the early days of starting a company, you have to be scrappy. I’m not going to apologize for it. It’s kill or be killed, and so long as no one is hurt, I think it’s fine to do just about whatever…