social media shares dropping

Content Marketing: Why Are My Social Shares Dropping?

Generating social media buzz is an important part of your content marketing strategy. After all, what good is your content if only a handful of people ever see it? But keeping that buzz going can be difficult. If you’ve noticed your number of social shares…

content marketing strategy notebook

5 Tips for Executing Your Content Marketing Strategy

You’ve created a comprehensive content marketing strategy with all the bells and whistles from defined objectives to knowing the distribution channels you plan to use. But you still need to ensure that you and your team stay on task while executing your content marketing strategy…

Inbound Marketing: Mapping Your Value Journey Canvas

The inbound marketing methodology is certainly helpful, and it’s a resource to turn to again and again to understand the most basic steps to use working to turn a stranger into a customer and a promoter. However, the inbound marketing methodology is a pretty broad…

Inbound Marketing Methodology and Process

While inbound marketing is an essential marketing strategy for many companies today, the term (and general marketing philosophy) didn’t actually appear until 2005. That was when HubSpot founder Brian Halligan, along with his partner, Dharmesh Shah, and advisor, David Meerman Scott, decided to found HubSpot…

quality content writing

What Does Quality Content Mean?

As marketers, we throw around the term “quality content” a lot, but what does that actually mean? Is “quality content” content with a college degree? Is it only the material written by professional writers? Is all quality content 4,000 words long and full of industry…

Planning_Your_2018_Content

Planning Your 2018 Content

Your content marketing strategy’s success for 2018 depends on the types of content you create and how you reach your audience. As long as you pay attention to emerging trends, you should find success in reaching your goals over the course of the year. Start…

Creating_a_Content_Marketing_Routine

Creating a Content Marketing Routine

Most successful people around the world credit persistence and their daily morning routines for their success. Very often, though, we can get hung up on the end goal, which can distract us from doing things that can get us there. These principles apply to content…

paid content promotion

When is Paid Promotion Right For Content?

Bloggers and content marketers often rely on engaging articles, infographics and other types of content to attract audiences. Ideally, people like the content so much that they share it with their friends, family members, and co-workers. In some cases, though, you have to do more…

unique umbrella

Finding Your Voice: What Makes Your Content Unique?

Before you can put out compelling content, you have to streamline your content marketing strategy and establish your brand’s voice. It’s important to establish your voice because your content marketing strategy overlaps your voice with your vision and goals. It also helps them to identify…