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/Content Marketing

Content Marketing For Sales-Focused Companies: Snagging Leads, Converting Sales and Increasing ROI

Ryan BuckleyRyan Buckley

When it comes to content marketing for the sales industry, crafting powerful content that tells a story your audience can relate to is essential. In fact, research found that when people hear empathetic and engaging stories, it actually releases the powerful “trust hormone” Oxytocin within the body, and building trust is one of the most […]

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Content Marketing for Sales
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/Content Marketing

Don’t Lose Trust with Misleading Headlines

JD Peterson

As someone who subscribes to almost every content marketing twitter handle, newsletter list, and blog, I often see similar-sounding titles and claims being shared.  With so many articles being published more and more frequently it’s often hard to find quality posts.  Promoting your content is like fishing: You need to attract people to your content […]

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/Business Strategy

The Importance of Storytelling in B2B

Scripted WritersScripted Writers

The old writing adage of “show don’t tell” applies as much to business as it does the burgeoning fiction novel. Decision makers want to see problems being solved. They’re motivated by benefits versus specifications, but often, marketing teams can’t tell the difference. If you’re struggling to discern between adequately describing products and explaining how they […]

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