Is email dead? If you’re a marketer in the fast-paced digital marketing landscape, you must have come across this argument against email marketing. But the numbers tell a different story and, as a marketer, you appreciate the power of numbers. Today, 89% of online marketers identify email as the primary ...
Business owners have been wondering whether email marketing is worth the investment. Many think we'll outgrow the technology with new platforms, social media marketing, influencer marketing, and even SMS. All those things are important, but any marketing guru will tell you, "You don't have a tribe if you don't have ...
Companies of all sizes, industries, and markets use email campaigns to reach consumers. Email is the most-used digital tool on the internet and has over 4.3 billion users worldwide . That means businesses need to streamline and fine-tune their email marketing strategy to remain competitive and reach more individuals to ...
As the marketer of a brand, you have all sorts of exciting new technology to explore. From virtual and augmented reality to artificial intelligence, machine learning, chatbots, and the rapidly successful new social platforms that seem to appear overnight, it's easy to dismiss an old classic like email marketing. However, ...
Do you know how to choose an email copywriter who gets results? Start by looking for these traits.
Writing a newsletter to your customers can be a powerful marketing piece. Learn how it can help in this comprehensive blog post.
If you take advantage of the benefits, email newsletters provide a key connection point with your brand's biggest supporters.
In need of email marketing inspiration? Check out these ten best email newsletters from some of the world's top brands.
In the 3rd and final episode of our Press Releases Series, we sit down with Michelle St. Angelo, Vice President of National Public Relations at Allied Global Marketing. Michelle and Gregory talk about press release distribution; things to avoid and some best practices.
In this episode we sit down with Michelle St. Angelo, Vice President of National Public Relations at the PR agency Allied Global Marketing. Michelle and Gregory talk about what makes a great press release, how to best distribute your press release, and what to expect in terms of ROI and brand exposure from press releases.