As a content marketer, you want to make sure you are spending your marketing dollars and time as effectively as possible. Email marketing is still one of the most effective ways you reach your audience and make money. Email makes money. For every $1 you spend on email marketing , ...
Digital technology has transformed how people communicate, and it has impacted every aspect of the relationship between consumers and the businesses they patronize. Traditional advertising campaigns that rely on a few attractive images and a list of product benefits simply don't work anymore. Consumers are paying less attention to the ...
There are two types of marketing to consider: inbound marketing and outbound marketing. The two are different - and when it comes to crafting your marketing strategy, it's important to understand the purpose of each and how they can fit into your larger, overall marketing strategy. Later we will also ...
So, you have a pretty good idea of what inbound marketing is. And, now that you have a grasp on how it works, you may be ready to tackle it for your company. However, how can you know that the investment into an inbound marketing effort will be worth it? ...
We send and receive many - maybe too many - emails every day. With all this practice, one would hope that the ability to write a coherent and compelling email is fairly common. Sadly, this isn't so, as evidenced by all the spam-like junk that lands in our inboxes on ...
We've come along away since Scripted launched about a year ago. We have funding, interns, and more than one full-time engineer. All three of these are major milestones in the growth of a startup. We're now entering a new pubescent stage in our growth. There are growth spurts in our ...
Make money out of drips Here's my disclaimer: In the early days of starting a company, you have to be scrappy. I'm not going to apologize for it. It's kill or be killed, and so long as no one is hurt, I think it's fine to do just about whatever ...
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