In the 3rd and final episode of our Press Releases Series, we sit down with Michelle St. Angelo, Vice President of National Public Relations at Allied Global Marketing. Michelle and Gregory talk about press release distribution; things to avoid and some best practices.
In this episode we sit down with Michelle St. Angelo, Vice President of National Public Relations at the PR agency Allied Global Marketing. Michelle and Gregory talk about what makes a great press release, how to best distribute your press release, and what to expect in terms of ROI and brand exposure from press releases.
In this episode we bring in Scripted writer Elizabeth T. to talk about Press Releases. When done correctly, a professionally written press release can give your product launch, blog post, or special event a reach that surpasses any advertising effort. For more on the importance of press releases, here's Gregory and Elizabeth...
During these strange and difficult times you may be wondering how you should approach customer outreach or continue with any of your marketing efforts. While there is no one-size-fits-all solution, here are some tips for moving forward in a way that is helpful to your audience and your business:
The Scripted Podcast: Blog Posts Episode 3: Today we talk about software that content writers and content marketers need to know and SEO best practices in general when producing content. We're going to be joined today by three talented writers that frequent the Scripted platform. Jeremy Mike and Tiffany, all of whom I've spoken to in previous episodes.
The Scripted Podcast Episode 2: This is the second episode we discuss how to capture the most leads from your blogs. Whether that be lead forms, popups or exit pops? We will discuss what software is best for these, what is too aggressive in capturing leads, and if a writer signs up for your newsletter? How to best nurture that lead.
As a content marketer, you want to make sure you are spending your marketing dollars and time as effectively as possible. Email marketing is still one of the most effective ways you reach your audience and make money. Email makes money. For every $1 you spend on email marketing , ...
Digital technology has transformed how people communicate, and it has impacted every aspect of the relationship between consumers and the businesses they patronize. Traditional advertising campaigns that rely on a few attractive images and a list of product benefits simply don't work anymore. Consumers are paying less attention to the ...
There are two types of marketing to consider: inbound marketing and outbound marketing. The two are different - and when it comes to crafting your marketing strategy, it's important to understand the purpose of each and how they can fit into your larger, overall marketing strategy. Later we will also ...
So, you have a pretty good idea of what inbound marketing is. And, now that you have a grasp on how it works, you may be ready to tackle it for your company. However, how can you know that the investment into an inbound marketing effort will be worth it? ...
Used to be a member, but moved on? Heard of it, but never signed up? The current iteration of Scripted will amaze you! Streamline your content writing efforts and build your own team of high-quality writers. It's all you need for content writing. Try it free today and meet your next favorite writer or writers!