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Content Audit
Audit existing content to find gaps, improve quality, and prioritize updates
Brand Compliance
Keep content aligned with brand voice, style, and governance standards
SaaS
Drive SaaS growth with content built for activation, retention, and scale
Content Strategy
Build a focused content roadmap with clear priorities, channels, and goals
Content Governance
Set rules and workflows to keep content quality and messaging consistent
Social Media
Get social content tailored to each platform, audience, and campaign goal
AEO / GEO
Optimize content for AI answers and generative search discovery
Workflow Optimization
Streamline your content process to ship faster with fewer bottlenecks
eCommerce
Improve product visibility and conversions with ecommerce-focused content
SEO
Create search-optimized content strategies that increase rankings and traffic
Content Repurposing
Turn existing assets into new formats to extend reach and ROI
Performance Analytics
Measure content impact and optimize strategy using performance insights
AI
Use AI-assisted workflows to scale content production with consistency
ABM
Power account-based marketing with targeted content for key accounts
Workflow Integrations
Connect Scripted with your stack to simplify collaboration and delivery
Expert Content
Work with expert writers to produce trusted, high-quality brand content
PR
Support PR campaigns with clear messaging and publish-ready content
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Publish and distribute content efficiently across channels that matter
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Customers Down-arrow-black
Enterprises
Scale enterprise content programs with governance, quality, and speed
Sales Teams
Create sales content that builds trust and moves prospects to close
Agencies
Deliver client content faster with flexible production and managed workflows
Content Marketers
Plan and produce high-performing content across the full funnel
Media Publishers
Expand editorial output with scalable, publication-ready content support
Brand Managers
Keep every asset aligned to brand voice, tone, and positioning
Small Businesses
Get affordable, high-impact content to grow awareness, leads, and revenue
Performance Marketers
Use conversion-focused content to improve campaign efficiency and ROI
Resources Down-arrow-black
Blog
Read actionable content marketing insights, trends, and practical guides
Blog Ideas
Generate fresh blog topics aligned to your audience and goals
Case Studies
See real customer outcomes and how teams achieved measurable results
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Competitors
Compare Scripted with alternatives across quality, workflow, and value
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  1. Blog Home
  2. Content Marketing

Content Marketing

Content Marketing Lessons From These Savvy Fashion Brands

Content Marketing Lessons From These Savvy Fashion Brands

These five brands are strutting their stuff on the content marketing catwalk -- here's what you can learn from them. ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

June 16, 2015
How to Grow Your Traffic From Social With Visuals

How to Grow Your Traffic From Social With Visuals

Canva's Senior Graphic Designer, Poppie Pack, offers her advice on how to create engaging visuals in this guest post....

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Poppie Pack

June 9, 2015
5 Ways Content Marketing Can Help Realtors Succeed

5 Ways Content Marketing Can Help Realtors Succeed

Realtors, here's how to build your own brand with the help of content marketing. ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

June 8, 2015
What Happened In Content Marketing News This Week: June 2015

What Happened In Content Marketing News This Week: June 2015

There's a lot of news out there talking about how to create awesome content, but here's what caught our attention in the...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

JD Peterson

June 5, 2015
How Local Content Is Powering Real Estate and Travel Brands

How Local Content Is Powering Real Estate and Travel Brands

As more people are searching for information and services near them, it's never been more important to create relevant l...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

JD Peterson

June 3, 2015
Be Relevant! Building Buyer Personas To Guide Your Content Strategy

Be Relevant! Building Buyer Personas To Guide Your Content Strategy

Do you know who's consuming your content? Learn more about how to create the right content for your buyer personas....

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

JD Peterson

May 27, 2015
Interesting Content Marketing Stats on Why You Need a Content Team

Interesting Content Marketing Stats on Why You Need a Content Team

Content marketing can help your brand achieve a variety of goals, but it can't be done without a team behind it. Here's ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

May 22, 2015
5 Ideas For Writing Tests to Give Content Writers

5 Ideas For Writing Tests to Give Content Writers

No single job interview question can differentiate good writers from bad. Writing tests can show which candidates have t...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Scripted Writers

May 13, 2015
5 Things Every Startup Content Marketer Can Do to Have a More Productive Day

5 Things Every Startup Content Marketer Can Do to Have a More Productive Day

Increase your productivity with these five tasks that won't eat up your day. ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

May 11, 2015
The Origin of The Yo Mama Joke

The Origin of The Yo Mama Joke

Curious who wrote the first one? The 'Yo Mama' joke has an illustrious and beautiful history. Let's take a look at the h...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Scripted Writers

May 8, 2015
What's The F*cking Deal With Swearing in Blog Posts?

What's The F*cking Deal With Swearing in Blog Posts?

You've read articles with swear words before, but is it an effective marketing tactic? Scripted investigates. ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

JD Peterson

April 30, 2015
How Influence & Co. Built Their Content Marketing Team [Interview]

How Influence & Co. Built Their Content Marketing Team [Interview]

We caught up with Influence & Co. to learn more about how they structured their content marketing team....

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

April 27, 2015

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