At the Search Engine Marketing Expo West (SMX West) 2016, attendees learned everything the modern marketer needs to know about ranking high in search. Sponsors included Google & Twitter, and sessions covered the spectrum from how to let Google Analytics and Adwords work for you, to creating JavaScript to automate your Adwords campaigns.
Scripted co-founder Ryan Buckley gave a brief presentation on how to take your learnings from the expo and put them into action; i.e. how to create search-friendly content at scale.
The content marketing presentation covers:
- How to define content marketing
- What are the biggest challenges of creating content
- How to solve these issues through:
- Outsourcing some of your content
- Repurposing content
See the slides and key takeaways here:
Learn more about how Scripted can help with your outsourcing needs here.