Case Studies

Why The Smartest Marketers Have External Writing Teams

Why The Smartest Marketers Have External Writing Teams

At the core of every content strategy is creation - and for written content, that's writing. A successful content strategy includes many moving parts: content planning, content creation, content promo...
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Liz Sena

July 18, 2023
Electrolux's Rebranding: A Brief Case Study

Electrolux's Rebranding: A Brief Case Study

Rebranding: there's a right way and a wrong way to do it. Learn from global brand Electrolux's experiments here in this Scripted Case Study....
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Tasia Potasinski

June 07, 2023
Top 11 Nutrition Sites on the Web

Top 11 Nutrition Sites on the Web

The nutrition industry is rapidly growing and changing, which is why you need to stay on top of the latest trends. Although most nutrition blogs focus on a more scientific approach, you have the freed...
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Jubilee Heutmaker

January 12, 2022
Case Study: DonorWerx.com

Case Study: DonorWerx.com

Quote Stu: Challenges of re-branding a site Launching a new brand or website can be intimidating. There are always a lot of moving parts. Scripted helped designed a strategy that builds authority and ...
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Kevin O'Connor

January 14, 2021
Updating Old Content for an SEO Boost: The Magic of Content Tune-ups

Updating Old Content for an SEO Boost: The Magic of Content Tune-ups

A content tune-up takes an existing blog post or web page that isn't performing up to expectations and gives it a much needed update to improve readability and increase visibility on the search engine...
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Kevin O'Connor

October 30, 2018
How to Create Search-friendly Content at Scale [Slideshare]

How to Create Search-friendly Content at Scale [Slideshare]

At the Search Engine Marketing Expo West (SMX West) 2016, attendees learned everything the modern marketer needs to know about ranking high in search. Sponsors included Google & Twitter, and sessi...
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Tasia Potasinski

March 03, 2016
Lessons From Jon Miller, Content Marketing Master [LiveChat Recap]

Lessons From Jon Miller, Content Marketing Master [LiveChat Recap]

At the 2016 CMI ContentTech Conference, Scripted hosted an exclusive chat with Jon Miller , CEO of Engagio, entrepreneur, and all around Content Marketing Master. Over the course of the 30 minute disc...
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Tasia Potasinski

March 03, 2016
Cambro: Scripted Allowed Us to Double Our Content

Cambro: Scripted Allowed Us to Double Our Content

Find out how one SMB doubled their content output without doubling their headcount....
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Tasia Potasinski

February 25, 2016
Adidas: Scripted Delivers Fantastic Content

Adidas: Scripted Delivers Fantastic Content

MEET KATIE BURT Hi, I'm Katie Burt, Social Media Manager at adidas Digital Sports . I'm r esponsible for strategy implementation, cross-category management and content across all social channels. SCRI...
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Tasia Potasinski

February 04, 2016
Quintain Marketing: Scripted for Agencies Increased Our Efficiency

Quintain Marketing: Scripted for Agencies Increased Our Efficiency

MEET KATHLEEN BOOTH Kathleen is the CEO of Quintain Marketing , a nationally-known speaker, trainer, writer, and digital marketing expert. She is one of only 25 HubSpot Platinum Level Certified Partne...
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Tasia Potasinski

January 26, 2016
Whittington Consulting: Scripted for Agencies is a Huge Help

Whittington Consulting: Scripted for Agencies is a Huge Help

MEET WINSTON CHENERY I'm Winston Chenery, Marketing Manager for Whittington Consulting . Our team manages inbound marketing efforts for a wide variety of clients. We deliver results through smart stra...
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Tasia Potasinski

January 13, 2016
Jump Suit Group: Scripted for Agencies Allows Us To Scale

Jump Suit Group: Scripted for Agencies Allows Us To Scale

MEET DAN DEFINA HI, I'M DAN DEFINA. I am the quarterback of operations for Jump Suit Group . I supervise all lead generation and digital sales strategy for our clients. My job is to ensure that our sy...
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Tasia Potasinski

January 05, 2016