The Scripted Blog

Systems, strategy, and storytelling for modern content teams

Is There a Formula for Headlines That Convert?

Is There a Formula for Headlines That Convert?

The answer is "Yes," but that headline was actually a trick question. There are many formulas for headlines that improve...
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Nico Canova

May 31, 2016
The Secret Formula to Evergreen Marketing Content

The Secret Formula to Evergreen Marketing Content

The beauty of online content is, in many cases, it remains on your website or blog permanently. Each time you release a ...
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Nico Canova

May 23, 2016
Top Podcasts for Content Marketers

Top Podcasts for Content Marketers

No matter how good your writing skills are, or your ability to spot a great marketing opportunity, there is always room ...
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Nico Canova

May 20, 2016
5 Ways to Write Content for a Niche Business

5 Ways to Write Content for a Niche Business

Writing content for niche businesses can present several challenges. Use this guide to make sure your clients get the co...
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Nico Canova

May 18, 2016
Announcing Our Affiliate Marketing Program

Announcing Our Affiliate Marketing Program

Ever since we launched Scripted, way back in 2011, consultants, customers, and even friends have asked if we had an affi...
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Ryan Buckley

May 17, 2016
Social Media Tips for Small Businesses: Facebook, LinkedIn, and Twitter

Social Media Tips for Small Businesses: Facebook, LinkedIn, and Twitter

If you are the digital marketer for your small business, you know that optimized content marketing is the name of the ga...
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Nico Canova

May 16, 2016
Quick Read: The Importance of Context

Quick Read: The Importance of Context

Context is hugely important in all aspects of communication. It provides a framework for communicating effectively and c...
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Nico Canova

April 29, 2016
Startup Marketing: 5 Tips for the Brand New Startup

Startup Marketing: 5 Tips for the Brand New Startup

Starting a business can be both a daunting and exciting adventure. From attracting investors to hiring staff and finding...
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Nico Canova

April 27, 2016
Earth Day - A Deep, Engaging Dive into the History of Earth Day

Earth Day - A Deep, Engaging Dive into the History of Earth Day

Every year on April 22, people around the world come together to celebrate Earth Day. This is a day set aside to appreci...
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Scripted Writers

April 22, 2016
Content Marketing Strategies for Real Estate Agents

Content Marketing Strategies for Real Estate Agents

The process of content marketing entails selecting and delivering useful information to customers to establish credibili...
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Verneda Lights

April 18, 2016
How to Proactively Lead Your Client's Content Strategy

How to Proactively Lead Your Client's Content Strategy

Content marketing forms the core for most business-to-business campaigns and is an integral part of business-to-consumer...
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Scripted Writers

April 15, 2016
Content Marketing For Sales-Focused Companies: Snagging Leads, Converting Sales and Increasing ROI

Content Marketing For Sales-Focused Companies: Snagging Leads, Converting Sales and Increasing ROI

When it comes to content marketing for the sales industry, crafting powerful content that tells a story your audience ca...
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Ryan Buckley

April 13, 2016
Design vs. Content: Which does your company need more?

Design vs. Content: Which does your company need more?

Content is king. Or is it? Why truly great content demands good design....
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Scripted Writers

April 12, 2016
Content Marketing Strategies for the IT Industry

Content Marketing Strategies for the IT Industry

Nothing makes a CIO or system administrator cringe more than an employee setting their password as "123456," but bad IT ...
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Nico Canova

April 12, 2016
Why Filling Out Your Writing Profile Is Key For Self-Promotion

Why Filling Out Your Writing Profile Is Key For Self-Promotion

Being a freelance writer today is about much more than simply writing. In order to succeed you need to be your own secre...
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Nico Canova

April 12, 2016