The Scripted Blog

Systems, strategy, and storytelling for modern content teams

A Holiday Post on Holiday Posts (Very Meta)

A Holiday Post on Holiday Posts (Very Meta)

As soon as the back-to-school shopping season is over, every brand worth its salt tries to lure holiday shoppers. After ...
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Vaibhav B

November 15, 2017
Finding Your Voice: What Makes Your Content Unique?

Finding Your Voice: What Makes Your Content Unique?

Before you can put out compelling content, you have to streamline your content marketing strategy and establish your bra...
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Kevin O'Connor

November 10, 2017
Benchmarking and Evaluating Success

Benchmarking and Evaluating Success

With the ubiquity of measurement and analytics tools, there's no question that marketers are increasingly pressured to b...
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Scripted Writers

November 9, 2017
Social Media Promotion, Winning Backlinks, and Email Marketing Automation

Social Media Promotion, Winning Backlinks, and Email Marketing Automation

If a blog post is published in the forest, and no one reads it, does it even make a sound? Okay, that may be a stretch, ...
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Scripted Writers

November 9, 2017
Blog Hosting Best Practices

Blog Hosting Best Practices

Many of the blog hosting best practices are covered out of the box by a content management system like WordPress or Scri...
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Scripted Writers

November 9, 2017
The Dark World of Affiliate Marketing, Black Hat SEO, and...Mattresses?

The Dark World of Affiliate Marketing, Black Hat SEO, and...Mattresses?

Who do you trust anymore? Who do you believe? You might be surprised to learn that trust is alive and well, and is still...
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Kevin O'Connor

November 8, 2017
A New Frontier: Marketing and Virtual Reality

A New Frontier: Marketing and Virtual Reality

According to Forbes, global brands are increasingly using virtual reality for everything from brand storytelling to sell...
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Kevin O'Connor

November 7, 2017
Managing Revisions for Maximum Output

Managing Revisions for Maximum Output

When working with your writer(s), just like providing guidelines , it's important to give clear and specific feedback wh...
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Scripted Writers

November 6, 2017
Creating Guidelines for Amazing Content

Creating Guidelines for Amazing Content

Guidelines provide clear direction to writers. Sharing clear and specific guidelines is absolutely critical for getting ...
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Scripted Writers

November 6, 2017
How to Find the Perfect Writers for Your Content Marketing Needs

How to Find the Perfect Writers for Your Content Marketing Needs

There are thousands and thousands of writers looking for work, and you have very specific business goals that require yo...
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Scripted Writers

November 6, 2017
Tips For Better Communication Between Writers and Clients

Tips For Better Communication Between Writers and Clients

Nothing ruins a project like bad communication. You can end up missing deadlines, delivering content that completely mis...
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Kevin O'Connor

November 6, 2017
Why Setting a Content Calendar is So Important

Why Setting a Content Calendar is So Important

Frankly, your success will be defined by your content cadence. We love stories of wit, skill and strength beating odds, ...
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Ciara Antolini

November 6, 2017
Low-hanging Keywords and Quick Wins

Low-hanging Keywords and Quick Wins

Often, your site will already be ranking for some keywords that you didn't know about. Now that you have verified owners...
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Scripted Writers

November 6, 2017
Metrics: What Gets Measured Gets Managed

Metrics: What Gets Measured Gets Managed

Now that you have determined your directional goal and done some keyword research , you also know the metrics you need t...
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Scripted Writers

November 6, 2017
Your Crash Course on Content Marketing

Your Crash Course on Content Marketing

This series of blog posts is called Content Coach, and we developed it as a free crash course to guide you through the f...
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Scripted Writers

November 3, 2017